The boss of Marks & Spencer hailed an “absolutely spectacular new range” designed by Sienna Miller as the company’s shares hit their highest level in more than six years.
The High Street chain has unveiled a ‘boho chic’ collection as it looks to cement its fashion credentials.
The 33-piece line will be available in stores starting tomorrow.
Introducing the range, M&S chief executive Stuart Machin said: “Sienna is truly one of the most incredible people I have ever met.”
She has “a real eye for style, quality and detail – the perfect person to be the face of our clothing and home-based business,” he added.
Style icon: M&S chief executive Stuart Machin with actress Sienna Miller at the launch of his latest collection
It is the second time M&S has worked with actress Miller, 42, who said there was a “phenomenal reaction” when she was the face of its womenswear campaign last autumn.
After years of mocking its ranges as frumpy, M&S has been back in fashion since Machin took over in 2022.
It has managed to attract younger buyers through star-studded deals.
EM Share They have more than doubled under his leadership and were up 1.8 per cent last night at 311.6p, the highest since late 2017.
