Vegans and furious vegetarians have lashed out at a top-level Italian restaurant for posting a photo of a dead animal online with the title "It will soon be ragout."
Padella at the Borough Market in London uploaded a photo of the dead grouse on her Instagram page this week.
The little bird only had feathers on its head and was placed on a table next to a large kitchen knife.
It caused a violent violent reaction with those who did not eat meat, who accused the restaurant of "marginalizing" them with the "atrocious post".
Padella at the Borough Market in London uploaded this photo of a dead grouse on her Instagram page this week. The caption read: & # 39; Grouse will soon be ragu & # 39;
The bosses of Padella were forced to hide the image with a blurry filter and the warning message: "Confidential content." This photo contains sensitive content that some people may find offensive or disruptive. "
Dancoen wrote: "I love your food, but this picture is horrible, I'm sure even the fiery carnivores do not want to think about a dead bird when they eat your ragu." Free and strange.
The user Meachagramm threatened to boycott the popular restaurant by mail.
He said: "Really?! My partner is a great admirer of Padella and we visit regularly.
"She is a vegetarian and is horrified that a restaurant with so many vegetarian options thinks it's okay to post this.
"As a carnivore, I firmly believe that we must face the reality of what we eat, but for those that do not, companies like yours should be sensitive to other people's preferences.
"Your social media team should be aware of that and, if they are not, they should review what they do and why.
"His lack of sensitivity has marginalized his vegetarian and fisherman clients, and we will not visit Padella again.
Emlouisesqueeze added: "Surely there is a more original / intelligent / sophisticated way to create a buzz about your restaurant without taking into account the shock factor and offending half of your followers / customers in the process!"
But other supporters defended the decision to publish the photograph, see the funny side and accuse the community that does not eat meat to exaggerate.
Congiu94 said: "Showing consumers where the real food comes from". We need more people to do this!
Jez – k said: Oh dear, this has bothered many people. But I think we should all be less apprehensive about where our food comes from. "
Another person wrote: "How different is this to the image of a roast pig? Seriously, people are not offensive.
One posted saying: & # 39; If this seems offensive, YOU are the problem, NOT the restaurant.
"Humans have eaten meat for centuries and for a long time can continue.
"It's a picture of good taste that follows the theme of the restaurant and its menu."
Padella ranked 16th in a list of the top 100 restaurants in the United Kingdom in June.
It is best known for its pappardelle dish, which is served with 48-hour stewed beef shin.
MailOnline contacted Padella for comments.