Is breast milk the next superfood? Businesses racing to produce an ADULT formula that could bring them billions because studies show it improves gut health
- A new report says that companies gamble a lot on breast milk supplements for adults
- A growing number of studies show that breast milk can improve the health of everyone in the gut, not just babies
- DuPont and Glycom are just two of the major brands that develop HMO (breast milk coligosaccharide) and hope they can earn billions
Late on Thursday night, reality TV personality Kristin Cavallari made headlines by revealing her husband, retired NFL player Jay Cutler, unclogging her “big clogged” milk channels by “sucking harder than he ever sucked.”
Her admission, screened in a promo for the new series from The Hills, led to predictable gobsmacked responses online.
But it seems that Mr. Cutler was working on something.
According to a new Bloomberg report, dozens of biotech and food companies invest heavily in their production of synthetic breast milk – all with the intention of selling it to adults.
Numerous studies show that breast milk formula can promote intestinal health. And companies are racing to push those findings to mature consumers in the hope that they can sell milk supplements as a health product
DuPont has an HMO supplement called CARE4U, and Glycom in Denmark has one called Holigos.
Breast milk came in the news this week after Kristin Cavallari said her husband Jay Cutler clogged her clogged milk channels for her
Many scientists wonder if the benefits we see with babies who drink natural breast milk will translate perfectly into adults who drink synthetic stuff.
But by the way, large companies see enormous potential for sale, at least.
There is a lot of demand for every form of nutritional supplements because the general public is becoming more health conscious.
In particular intestinal health and everything that has an effect on it is currently a major rage. It has been gaining strength for years as we learn more and more about how bacteria in our gut affect everything – from mental health to allergies.
It seems that breast milk can touch both pens – and analysts say it could bring in billions.
The formula milk industry is growing rapidly. It was estimated at $ 45 billion worldwide in 2016, but is expected to be worth $ 71.2 billion by 2025, according to a recent one report.
This is largely driven by an increase in working mothers who are unable to continue breastfeeding.
But it does not take into account the added bonus of adults who are willing to take a small health kick every day.
According to Bloomberg, DuPont sees that HMO could become an important product in its digestive supplements, which is on track to earn $ 5 billion a year.
A DuPont research director told the site: “This is just the beginning,” pointing out more HMO products in the pipeline.