Is BlackBerry ready for a comeback? The firm presents a $ 399 Key2 LE phone that retrieves the keyboard

The Key2 LE promises many of the same features as its predecessor launched just three months ago, the Key2, but at a much cheaper price of $ 399. Key2 starts at $ 649

BlackBerry is not ready to give up on the keyboard.

The company hopes to attract consumers who are not satisfied with touch keyboards with their latest smartphone, known as Key2 LE.

It promises many of the same characteristics as its predecessor launched just three months ago, Key2, but at a much cheaper price of $ 399.

It's a remarkable discount from Key2, which starts at $ 649.

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The Key2 LE promises many of the same features as its predecessor launched just three months ago, the Key2, but at a much cheaper price of $ 399. Key2 starts at $ 649

The Key2 LE promises many of the same features as its predecessor launched just three months ago, the Key2, but at a much cheaper price of $ 399. Key2 starts at $ 649

BLACKBERRY & KEY2 LE: SPECIFICATIONS

TCL, which bought the rights to sell devices that use the BlackBerry brand in 2016, presented the Key2 LE on Thursday at the annual IFA technology conference in Berlin.

Here are the device's specifications:

  • 4.5 inch screen
  • Rear cameras of 13 and 5 megapixels
  • 8 megapixel front camera
  • Snapdragon 636 processor
  • 3,000mAh battery
  • Storage of 32 GB or 64 GB
  • 4 GB of RAM
  • It comes in blue, red or gold
  • microSD card reader

TCL, which bought the rights to sell devices that use the BlackBerry brand in 2016, presented the Key2 LE on Thursday at the annual IFA technology conference in Berlin.

The Key2 LE brings back the iconic BlackBerry keyboard-style smartphone, except with a larger screen, a slimmer design and new colors, including blue, gold and red.

It is also easier to use the keyboard this time, as BlackBerry increased the size of the keys by 10 percent, compared to the KeyOne released last year.

However, the discount price of the Key2 LE has a cost.

The phone has a worse processor, less RAM, degraded cameras and a smaller battery than the Key2.

In addition, it is made of polycarbonate instead of metal, which can make it feel a little cheaper for some consumers.

It still retains the Full HD screen used in Key2, as well as the same buttons, such as Speed ​​Key, which allows users to access keyboard shortcuts.

The device, which runs on Android, also received some software updates.

BlackBerry is launching new features such as advanced power management in Key2 LE and eventually Key2. Analyze the habits of your smartphone to recommend when to charge your phone, as well as free time in your day by looking at a user's calendar.

BlackBerry is launching new features such as advanced power management in Key2 LE and eventually Key2.

BlackBerry is launching new features such as advanced power management in Key2 LE and eventually Key2.

Analyze the habits of your smartphone to recommend when to charge your phone, as well as free time in your day by looking at a user's calendar

Analyze the habits of your smartphone to recommend when to charge your phone, as well as free time in your day by looking at a user's calendar

BlackBerry is launching new features such as advanced power management in Key2 LE and eventually Key2. Analyze the habits of your smartphone to recommend when to charge your phone, as well as free time in your day by looking at a user's calendar

Another feature allows users to download two versions of the same application, which could be useful if someone is running a social media account for their company and wants to keep it separate from theirs.

BlackBerry again highlights security with Key2 LE, including features such as a digital "locker" on the device, which allows users to store files securely on their phones, so they can not be opened without their fingerprint.

Users can add the same restrictions to certain applications and photos.

The Key2 LE comes when TCL has had trouble entering the smartphone market, as its rivals Apple, Samsung, Huawei and others do to maintain control.

Shipments of mobile phones and TCL equipment fell 41% year-on-year in the first quarter, according to CNBC.

In addition, BlackBerry represents less than a tenth of the global device market, Counterpoint Research said.

Still, Key2 LE shows how the company hopes it can attract a wider audience by launching a cheaper phone that brings together all the benefits of Android.

The Key2 LE goes on sale in September and starts at $ 399 for a 32 gigabyte model or $ 449 for a 64 gigabyte version.

WHAT IS THE BLACKBERRY KEY2?

Called Key2, it is the continuation of BlackBerry's surprisingly successful KeyOne smartphone and still has a touch screen and keyboard.

This time, BlackBerry has added thinner bezels, a larger screen and slightly larger keys on Key2.

The device starts at $ 649 and began shipping earlier this year.

Like its predecessor, Key2 works with Android and has improved privacy controls.

The phone is made by TCL, which bought the rights to sell devices with the BlackBerry brand in 2016.

BlackBerry fixed some other features in Key2, such as adding its first dual lens camera, which includes portrait mode and Google Lens, the object identification application enabled by the firm's artificial intelligence.

It also has a new button called Speed ​​Key, which is a key & # 39; universal shortcut & # 39; It allows users to quickly access applications, contacts and other features & # 39; from anywhere on their device at any time & # 39;.

The keys are "20% larger" than KeyOne and the keyboard can also be used to scroll up and down on a web page.

BlackBerry again highlights security with Key2, including features such as a digital "locker" on the device, which allows users to store files securely on their phones, so that they can not be opened without their fingerprint.

Users can add the same restrictions to certain applications and photos.

It also has Firefox as a browser, which allows truly anonymous browsing.

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