1976: Founders Steve Jobs, Steve Wozniak and Ronald Wayne created the company on April 1, 1976 while selling computer kits to hobbyists, each of which was built by Wozniak.
The first product was the Apple I.
1977: Apple launched the Apple II in June, which was the first PC made for the mass market.
Steve Jobs introduces Apple Computer Corporation’s new Macintosh on February 6, 1984 in California.
1981: Jobs became president.
1984: The Macintosh was introduced during a Super Bowl ad break and then officially unveiled during a launch event. It was discontinued a year later and Jobs left the firm.
1987: Apple launched Macintosh II, the first color Mac.
1997: Apple announces it will acquire NeXT software in a $400 million deal that sees Jobs return to Apple as interim CEO. He officially took office in 2000.
Then-Apple CEO Steve Jobs with the iPhone
2001: Apple introduced iTunes, OS X, and the first-generation iPod.
The first iPod MP3 music player was launched on October 23, 2001, at an event in Cupertino, and could hold up to 1,000 songs.
2007: Apple introduces the iPhone.
2010: The first iPad was presented.
2011: Jobs resigned in 2011 due to illness, handing the CEO title to Tim Cook. Jobs died in October of pancreatic cancer.
2014: Apple introduced the Apple Watch. It also introduced its first larger iPhones: the 6 and 6 Plus.
2015: After purchasing Beats from Dr Dre, Apple launched Apple Music to compete with Spotify and other music streaming services.
2016: Apple returned to its roots and announced the 4-inch iPhone SE. Meanwhile, the firm is embroiled in a legal battle with the FBI, with the agency demanding access to the locked phone used by Syed Farook, who was killed in a shooting after carrying out a deadly attack in December in San Bernardino, California. , with his wife. The warrant was withdrawn on March 28 after the FBI said a third party was able to unlock the device.
2017: Apple introduces the iPhone
Apple CEO Steve Jobs speaks at an Apple event at Apple headquarters in Cupertino, California.
2018: In a first for the company, Apple is introducing new features in its latest operating system, iOS 12, that encourage users to manage and spend less time on their devices. The move was prompted by a strongly worded letter from shareholders urging the company to address the growing problem of smartphone addiction among children and teenagers.
2019: In January, Apple reports its first drop in revenue and profits in a decade. CEO Tim Cook partly blamed the sharp decline in revenue from China.
2020: In March, Apple closes all of its physical retail stores outside of China in response to the coronavirus.
2021: In a virtual online event in April, CEO Tim Cook declared Apple’s goal to become carbon neutral by Earth Day. The iPhone 13 was announced later in the year.
2022: The iPhone 14 was announced in September. One of the new features included a new sensor to detect if a user had been in a car accident, as well as an improved camera system.
2023: Apple brought back its ‘Home Pod’ after the first generation was discontinued. The ‘Home Pod’ can be seen as an alternative to Amazon’s Alexa or Google Home as it works with voice commands.
