For most women it is the ultimate beauty weapon to make your eyes pop.
But a product that gives you the perfect look every time has become the holy grail of black liquid eyeliners after a box has been sold worldwide every minute.
The Australian founder of The Quick Flick Iris Smit revealed that at least 57 boxes of eyeliner pens, sold for $ 34.99 for a package of two, were sold every hour within 12 months.
& # 39; One Quick Flick is sold somewhere in the world every minute & # 39 ;, Iris told FEMAIL.
& # 39; In the last 12 months, we have sold more than 500,000 Quick Flick eyeliner stamps, both online and at our retail partners. & # 39;
The Australian founder of The Quick Flick Iris Smit revealed that at least 57 boxes of eyeliner pens, sold for $ 39.95 for a package of two, were sold every hour within 12 months
After her fast-growing business started, she was hit by huge orders that brought in her three Australian PO Boxes so they could pick up the packages with Quick Flicks
How does Quick Flick work?
Step 1: Prepare your eyelids with an oil-free primer and suppository.
Step 2: Align the bottom of the stamp with the edge of your upper lash line and stamp gently.
Step 3: Use the included felt-tip pen eyeliner pen to fill in and shape.
The set comes complete with two eyeliner pens – each contains a perfectly shaped wing stamp – one for the left eye and one for the right – as well as two felt tip eyeliners to complete your cat's eye.
Beauty lovers are enthusiastic about the product because they can stamp a perfect winged tip on their eyelids in just three simple steps within seconds.
& # 39; Our best-selling, cult favorite is world-famous for its hyper-pigmented formula that lasts all day without fading, running, or bursting, & # 39; said the website.
The idea of creating her own set of eyeliners came to mind after she struggled for at least 20 minutes a day to create the look she wanted by hand.
She thought there had to be a faster way to get the perfect cat's eye, and so the autodidactic makeup lover turned into an autodidactic businesswoman.
From there, the then university student of interior architecture launched her brand in her modest apartment at the end of 2017.
& # 39; At the moment I was still working from my two-bedroom apartment, delivering orders to a shopping cart and consulting friends and family to help me pack the orders & # 39 ;, Iris told Daily Mail Australia .
The Quick Flick made headlines for the first time in December 2017 after Iris, the then university student of interior architecture, launched her brand in her modest apartment
& # 39; We had picked up three Australian PO boxes and had to barricade around the van with boxes to prevent orders from ending up on the road & # 39;
The young entrepreneur – who invested $ 10,000 of her own money in the brand – appeared in Shark Tank in her company for only three months last May.
The sharks were extremely interested in her $ 35 product, with Andrew Banks offering to invest $ 300,000 – a deal for 25 percent of her business.
But by the time she had to sign the contract, five months had passed, Iris realized that her business was worth more than the offer.
& # 39; The month following our appearance of the Shark Tank, we ran $ 600,000. As you can imagine, scaling a company six times in four weeks is not easy, & she said.
& # 39; We had to work pretty fast to make sure we could meet the demand. As a business owner, I think I would usually learn something within a few years. It was definitely a stressful, yet rewarding learning period of my career. & # 39;
Fast forward, the winged eyeliner queen turned $ 10 million dollars within 12 months
Iris has launched a new range of Quick Flick called & # 39; Get Lit & # 39; – five new stamp colors – red, orange, purple, pink and light blue
As her fast-growing business started, Iris said she needed three delivery vans to choose the huge orders that followed her TV appearance.
& # 39; We picked up three Australia Post vans and had to barricade boxes around the van to prevent orders from ending up on the road, & # 39; she said.
Fast forward, the winged eyeliner queen turned $ 10 million dollars within 12 months.
Last month, Iris launched a new series of Quick Flick called & # 39; Get Lit & # 39; – five new stamp colors – red, orange, purple, pink and light blue.
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