<pre><pre>Instagram will start placing ads on the Explore page

Ads come in more places on Instagram. Today, the social media platform has announced that it will quickly place ads on the Discover page, where users discover new content that matches their interests. The ads are not displayed in the Explore grid itself, but they are displayed as soon as a user taps an Explore post and starts browsing that detection feed. The ads are photos & # 39; s and videos & # 39; s and the first ad – for IGTV – will go live today. The team will work with selected partners in the coming weeks with the aim of having everyone open advertisements for everyone in the coming months.


"Exploring is where people are really open to discovery, and that's why we're very excited about it," said Susan Buckner Rose, director of business product marketing, in a chat with The edge. According to her, the team considers & # 39; the mindset in which people are most receptive to advertising & # 39; and that the Explore page has provided an obvious fit, because & # 39; people discover new accounts or people or brands they don't already follow & # 39 ;.

She also says that there was "nothing special" about the Explore grid that prevented the team from starting an ad placement there, so it's still unclear why the grid remains untouched, at least for the moment.

While it may be true that people are open to finding new brands to discover, they may not like to see more ads in their different feeds. Instagram already allows ads in Stories and the regular feed, so if you take them to a different location, this can depress the idea of ​​an authentic Instagram experience. But Instagram is an ad-run company that must meet the expectations of brands. As more advertisers go to Instagram and Facebook, it only makes sense for Instagram to look for more unspoilt digital real estate. Moreover, users do not pay to use Instagram, so they pay in the form of their attention to the content of brands.