Instagram confirms it will launch its own rival for TikTok called Reels, which will go live around the world next month
- Instagram plans to broadly launch a TikTok competitor called Reels
- Reels will launch in next month in 50 countries, including the US.
- It allows users to post short video clips set to music similar to TikTok
Instagram can launch its TikTok competitor worldwide within a few weeks.
According to a report by NBC Newssources familiar with the matter say the social media giant is rolling out the feature, called Reels, to 50 countries around the world.
TechCrunch confirmed that Reels will be available in the US next month.
NBC reports that users can use Reels via a new icon at the bottom of their screen on Instagram.
Instagram’s Reels feature mimics TikTok’s Chinese social media by allowing users to post video clips with music edited in
Users can then post content created in Reels to the main Instagram feed or Instagram Explore for public accounts.
Reels is what Instagram calls a “ video remix feature ” that allows users to create a 15-second video accompanied by music and then post that clip into their story.
If someone doesn’t feel like sharing their role publicly, they can also send it through the platform’s instant messaging feature – a major difference between Instagram’s duplicate and TikTok’s original feature.
Already being tested in Brazil, the feature parrots a message format that helped make TikTok popular, which now rivals rivals like Instagram and Snapchat in its ability to lure younger users.
TikTok gets a competitor in Instagram’s Reels that allow users to post short video clips to music (stock)
Reels was originally thought to be called ‘Scenes’, a feature noticed by Jane Manchun Wong, a reverse engineering expert who has a knack for spotting budding or unreleased features.
Social media companies aren’t the only ones keeping an eye on TikTok.
In recent months, US lawmakers have called on the intelligence community to assess the app’s impact on national security and to investigate TikTok’s ties to the Chinese government.
WHAT IS TIKTOK?
TikTok is a Chinese social media app that allows users to stream live, create short videos and music videos and gifs with a myriad of features.
TikTok’s slogan is ‘Make every second count’.
It was the most downloaded app in the US in 2018 and the world’s fourth most downloaded app in 2018, ahead of Instagram and Snapchat.
TikTok is known in China as Douyin, where it launched in 2016 and then made more widely available worldwide in 2017.
Douyin is still the version of the app used in China that can be downloaded separately to TikTok.
Last year, the app was merged with the popular music video lip sync app Musical.ly, also headquartered in China.
Most kids use the app to film themselves lip sync to chart hits.
It provides users with a variety of colorful modification and editing tools, including overlapping music, sound, animated stickers, filters and augmented reality (AR) for creating short videos.
The Beijing-based social network has over 500 million active users and the company is now worth over $ 75 billion (£ 58 billion).