Advertisements
Instagram tests in-app reminders for merch drops

Instagram may soon allow brands to set merchandising reminders. Company announced today that it cooperates with around 20 brands in the US, including Adidas, Highsnobiety, Chinatown Market, Revolve and Huda Beauty.

Advertisements

The reminder works in the same way that users can already set up for more general launches in Stories, although they can use new sticker brands and makers more specifically and launch the in-app store feature from Instagram. The reminder appears the day before the drop and 15 minutes before the launch. Although this is just a test, it makes sense for Instagram to explore, given that artists and brands are already using the platform to tease limited-edition merchandisems. At this time, people must set their own alarm to remember.

Instagram has recently focused much of its product effort on building an effective store platform. Last year later The edge"S Why do you press that button? podcast, Layla Amjadi, a product manager for Instagram Shopping, said the company is working on building a "personalized shopping mall" for everyone. It has created various product features to complement the shopping experience, including in-app checkouts, as well as store tags for clothing items so that users can easily purchase items from within the app.