Instagram superstar Tammy Hembrow faces popularity crisis as she fails to build an audience among Generation Z users on TikTok
She may be the queen of Instagram, but Tammy Hembrow is nobody on TikTok.
The 26-year-old has more than 11.5 million on Instagram, the Facebook image-sharing app popular among millennials.
But she’s not nearly as popular on TikTok, which has a much younger and relatively ‘hip’ user base.
Is it over for Tammy? Instagram queen Hembrow, 26, (pictured) in crisis as she struggles to gain a Tik-Tok audience – as the busty blonde bombshell is left online by Gen Z users
She only has 200,000 followers on TikTok, showing that Tammy’s viral fame among twenties has not translated to Generation Z teens.
To put her TikTok audience in perspective, D-list reality stars generally have around 200,000 followers.
While her meager following on the Chinese social media app will undoubtedly be a crushing blow to her ego, Tammy can rest assured that she is still one of the most followed Australians on Instagram.
Followers: The bombshell blonde appears to be struggling with a popularity crisis as she only managed to convert her 11.5 million Instagram followers into 200,000 Tik-Tok followers
Tammy is the 11th most popular Australian on the platform, alongside Hollywood stars Ruby Rose and Liam Hemsworth.
And while data shows that Instagram users are getting older, about two fifths of users are between 16 and 24 years old.
This is considered a critical target audience for advertisers, and an audience that Tammy wants to cultivate as a full-time influencer.
That is a huge difference! On Instagram, Tammy has no less than 11.5 million followers, while on Tik-Tok she has considerably fewer 221,500 followers.
Tammy has gained a lot of followers on Instagram by documenting her pregnancies and sharing rough bikini photos.
She used that popularity in her businesses, activewear label Saski Collection and workout app Tammy Fit, making millions of dollars.
She recently purchased a $ 2.88 million mansion on the Gold Coast.
Money! Despite her Tik-Tok troubles, Tammy still appears to be moving forward with the purchase of a $ 2.88 million mansion on the Gold Coast
Au Naturel! The beauty wore extremely tight brown pantyhose last month and wrote, ‘Built not bought,’ promoting her app, TammyFit