Instagram wants users to start showing back-to-back ads in Stories and will roughly double the total amount & # 39 ;, the report says
- Instagram is starting to double its ads on the story
- A report says that a test will contain advertisements for some users back-to-back
- Facebook has reportedly exerted pressure on Instagram to increase the advertising tax
- Income concerns have apparently led to an increasing focus on advertisements
Instagram users may want to brace themselves for many more ads in their feeds.
According to a report from The information, Instagram is starting to run tests in which some users see ads in the story section of the app, back-to-back.
Although a Facebook spokesperson – the parent company of Instagram – said the test is intended to provide users with a more seamless experience, Facebook has reportedly commissioned the photo and video sharing platform to users about doubling the number of ads & # 39; & # 39; to increase sales.
Instagram is about to become much more advertisement-heavier. A report shows that the platform will test back-to-back advertisements in stories. Photo file
According to The Information report, Instagram has been told that the number of ads on the platform should increase significantly & # 39; by the end of last year & # 39 ;.
The urge to inject more ads is apparently already underway with various reports with a recent and substantial improvement.
An investigation of Marketing country suggests that an advertisement is an advertisement for every four messages on the platform.
& # 39; We are always improving the advertising experience. Advertising tax fluctuates based on how people use Instagram & # 39 ;, a Facebook spokesperson told AdWeek earlier this month.
& # 39; We closely follow people's sentiment, both for advertisements and for overall commerciality. & # 39;
To help users serve more ads, Instagram has turned to previously ad-free parts of its platform such as the Explore tab where many users spend a significant amount of time.
In June Explore started with advertisements for all users.
The information reports that Facebook is concerned about the rising popularity of Instagram, which threatens to overshadow the parent company.
Income concerns have put pressure on Instagram to increasingly load its interface with advertisements
This may cause problems for Facebook, because Instagram is still generating less income.
The information reports that an influx of advertisements is designed to bring the income of Instagram closer to that of Facebook.
Tensions between the two entities have reportedly continued to increase since the CEO & # 39; s of Instagram suddenly left the company last year.
According to The Information, executive Facebook & # 39; s have also increased pressure on Instagram to lead users back to their platform as a refund for helping the service grow.
For users, the pressure on Instagram to turn its traffic into revenue is likely to result in an increasingly ad-loaded experience.
HOW CAN FACEBOOK PLAN IMPROVE PRIVACY?
In a blog post on March 6, Facebook CEO Mark Zuckerberg promised to rebuild based on six & # 39; privacy-focused & # 39; principles:
- Private interactions
- Reduce sustainability
- Secure data storage
Zuckerberg promised end-to-end coding for all its messaging services, which are combined in such a way that users can communicate via WhatsApp, Instagram Direct and Facebook Messenger.
He calls this & # 39; interoperability & # 39 ;.
He also said that advancing, the company will not post messages or stories & # 39; longer than necessary & # 39; or & # 39; longer than people want & # 39; to hold.
This may mean, for example, that users have messages deleted automatically after a month or even a few minutes.
& # 39; Interoperability & # 39; ensures that messages remain encrypted, even when jumping from one messaging service, such as WhatsApp, to another, such as Instagram, Zuckerberg says.
Facebook also hopes to increase user confidence in how it stores their data.
Zuckerberg promised the site & # 39; will not store sensitive data in countries with weak human rights data such as privacy and freedom of expression to protect data against incorrect access & # 39 ;.
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