An Instagram star that has garnered more than 1.8 million followers and owns its own fashion line shared how it built its online empire.
Danielle Bernstein, 26, who lives in New York City, runs a fashion blog called Who Wore What and recently launched her own fashion line.
In an interview with Seventeen magazine, Danielle explained why the misconception that her work as a fashion blogger does not require much effort is actually false.
Influential: Danielle Bernstein, 26, runs a fashion blog in New York City where she tackles the street style and what she uses every day
Impressive: in an interview with Seventeen magazine, the blogger revealed what led her to gather more than 1.8 million followers on Instagram
Hard work: revealed that his work is not just about posting a good photo on Instagram
"The biggest misconception people have about blogs is that it's easy," Danielle told the magazine.
"It takes a lot of motivation, drive and hard work to create a successful blog that can be turned into a full-time career."
He first launched his WhoWoreWhat blog nine years ago to document street style every day so people could be inspired when they prepared.
"After six months, I turned the camera and WeWoreWhat became a personal style diary," he said.
Since then, the blog grew where Danielle has more than 1.8 million followers on Instagram, where she posts at least once a day (but sometimes more than three or four times) to inform fans about their outfits.
When asked about how other people can grow their own online presence, Danielle said she felt comfortable with feeling uncomfortable.
"Take risks: it's fun to leave your comfort zone once in a while," he said.
"Do not lose sight of your ultimate goal and be an intrepid network holder."
Your Instagram feed is curated with a plethora of impressive images that show a variety of sets and locations.
Unbelievable: Danielle's Instagram feed contains a plethora of impressive images that show the blogger in a variety of destinations outside of New York City.
Toned: Recently, Danielle launched her own clothing line that showed her love for the monkey
Controversy: The blogger stayed away from the reaction until he launched a jewelery line in May that featured brands of pieces accused by Danielle of copying
But this forces Danielle, who was recently named as one of the Forbes 30 under 30, to think every day what her followers would like to see on her page, and it also means that capturing "spontaneous" photos on the fly is not really an option.
Although the photos he publishes on his account have a relaxed and easy feeling for them, he says that "finding the best angles" and ensuring good lighting is essential to capture "an incredible Instagram image".
"Having to always be" in "would definitely be the hardest part of my job, it's important to recognize when to" turn it off, "Danielle added, before pointing out that she believes it's vital to" turn it off once in a while. "Taking a break from the social networks.
But while the creation of a perfect Instagram account for the image can take its toll, Danielle's dedication has generated many lucrative opportunities.
After collaborating for a long time with different clothing brands, the fashion blogger launched her own fashion line, SSO by Danielle, which allowed her to take advantage of her love for the monkey, something she had already shown through her publications. Instagram focused on fashion.
He also recently collaborated with Lulu DK and Nordstrom to launch his own jewelry line.
In May, before the launch of the jewelry, Danielle was attacked after high-level brands accused the blogger of copying their own products.
Danielle defended her economic line but then ended up pulling five offensive pieces from Nordstrom to accommodate the reaction.