Instagram is leading a new tattoo boom as some artists get 70 percent of their customers from the app
Instagram leads to a new boom in the $ 3 BILLION tattoo industry with some artists who say almost a third of their new clients find them through the app
- The tattoo industry in the United States has almost doubled its income since 2007
- It grew from $ 1.6 billion to more than $ 3 billion in annual revenue
- A new report on tattoo parlors says Instagram has driven much of the growth
- Tattoo artists say that between 70 and 90 percent of new clients come through the application
Instagram has transformed the tattoo industry in recent years, growing from an estimated $ 1.6 billion in revenue in 2007 to more than $ 3 billion in 2018.
For many tattoo parlors, that growth is directly attributable to Instagram, where photos of new tattoos can help inspire users to find their own new ink.
A recent report on tattoo parlors in the US UU. He found that up to 70 percent of new customers came from Instagram ads or references, and for some social networking experts they report that figure can reach 90 percent.
Tattoo artist Laura Martínez says she shared her work as she helped bring her international renown and grow her business.
“It’s an online portfolio for each artist, and it allowed me to make my work seen internationally.”
Jason Elliott, a tattoo artist in Texas, says he gained an additional 6,000 followers after one of his tattoos was shared only 65 times, demonstrating how powerful the photo-sharing application can be.
Elliott began experimenting with the payment to promote some of his own Instagram posts, such as ads, and discovered that he generated four times more visits and comments, all of which added to more business.
‘At first I was skeptical about it because I was like‘ I don’t know. I’m paying for something to be published, “he said.
“But I realized that every time I did it, they were real people who interacted with him.”
A tattoo artist reported more than 6,000 new followers after only 65 other accounts republished an Instagram post that shared his work.
There are about 20,000 tattoo parlors across the country, and more than a third of people between 25 and 29 have tattoos, many of whom proudly advertise their tattoos through social media, which can inspire others to Want to get own ink.
However, as with any other form of impulsive decision making online, the potential to make selections from those you end up regretting is high.
The tattoo removal industry has been growing almost as fast as the tattoo industry itself.
New York tattoo artist Keith ‘Bang Bang’ McCurdy warns that sometimes the popularity of Instagram makes it harder to discern the quality of tattooists from the lesser experience, which can lead to regret
Revenue from tattoo removal procedures grew 50% between 2014 and 2017, with around 110,000 tattoo removal procedures performed each year, generating $ 694 million a year.
“Talk about how it is really difficult to discern how big someone is from a really pretty picture,” New York-based tattoo artist Keith “Bang Bang” McCurdy said.
“Some people’s tattoo skills don’t translate into their photographic abilities, and some people’s photographic skills don’t translate into their tattoo skills.”
HOW DOES THE REMOVAL OF TATTOO WITH LASER WORK?
The process of getting a tattoo involves pushing the ink down on your “second layer” of skin, or the dermis.
In the same way that your body tries to force splinters, it will recognize this ink as a foreign object and try to eliminate it.
The way he does it is to send white blood cells to destroy the ink particles.
The only problem is that the ink particles are larger than white blood cells, which makes this process extremely slow.
That is why tattoos begin to fade naturally after a few decades.
The laser energy breaks down the tattoo ink into small fragments, which are eventually absorbed into the bloodstream and safely expelled from the body.
The NHS says it can sometimes take ten or more sessions to remove a tattoo.
They also point out that different types of ink and colors may take longer to be removed.
The images of people who remove laser tattoos make it appear that the ink disappears instantly.
This is just water on the skin that heats and temporarily darkens the tattoo.
Private clinics in the United Kingdom generally charge around £ 150 per session for the removal of a small tattoo.
The treatments in the US UU. They can vary, but usually range between $ 75 and $ 300, depending on where you live and how large your tattoo is.
If you end up requiring multiple sessions to remove your tattoo, it could end up costing you.