Instagram influencers have been criticized for trying to score free food and alcohol from companies struggling with the corona virus pandemic.
British-Australian actor Harry Cook was taken out online after asking wine company P&V Wine + Liquor Merchants for free alcohol in exchange for social media promotion.
Restaurant critic John Lethlean revealed the 28-year-old’s direct messages to the small Sydney wine company.
Cook sent P&V a message on Instagram asking if they were doing ‘collabs’.
When the company asked if he had anything specific in mind, Cook replied, “I was wondering if you would consider sending a free case once a month in exchange for a social media promotion?”
Cook went on to brag about how the wine company could take advantage of his social media reach, revealing that he had 78,000 combined followers on Twitter and Facebook.
Actor Harry Cook (right) asked wine merchants P&V Wine + Liquor Merchants for free alcohol in exchange for social media promotion (left)
But he was soon closed by the wine merchants, who rejected his offer as ‘not at all cool’.
‘We are working full force here to support an almost-ruined hospitality industry with consequences for primary producers and winemakers on the brink of a devastated industry and you want a free dozen wines a month for social posts? No, ”replied the company.
Mike Bennie, who co-owns the company specializing in family-owned products, told Daily Mail Australia that Cook’s approach was “insensitive” and with bad timing.
“Harry really didn’t read the room properly,” said Mr. Bennie.
“Asking people who are really deeply affected by the break in the hospitality industry is a poor judgment of how to approach those in need during this very difficult time.
Owners of P&V Wine + Liquor Merchants (pictured) accused Harry Cook’s approach as ‘insensitive’ and in bad timing
“We are not even a company that needs social media help from ‘influencers’, we are the last company to need it.
“It continues the discussion of what is important to society today and doing good deeds, and the right and wrong way to support those in need.”
Cook also stopped strong reactions from other Instagram users for his behavior during the pandemic.
‘Serious! Currently! If all small businesses go down … shame, ‘someone wrote.
Culture of wannabe influencers. Put them in broth and peel them with rotten products, “said another.
Other companies on the receiving end of influencer collaboration offerings have shared the miraculous pitches they received during the COVID-19 outbreak.
Leaked Instagram posts shared online showed that a Sydney-based food blogger asked a restaurant for a free takeaway.
The blogger, whose identity was hidden from the screenshots, wrote, “I wonder if you are interested in introducing your takeaway that people can enjoy because they can enjoy your food at the time.”
The restaurant rejected the offer and replied, “The Sydney eateries are closing and you still want a freebie?”
Leaked Instagram posts also revealed that a Sydney-based food blogger asked a restaurant for a free takeaway
The blogger was embarrassed for trying to capitalize on the demise of restaurants amid massive closings.
Surely this is a time when the blogging community of food could try to redeem itself by promoting eateries that offer takeaway?
“The sense of right and daring of some of these ‘influencers’ is staggering,” wrote another.
“That is disgusting. When people lose their jobs, they have to do the right thing and pay for themselves, or if they are unable to do so, send a support message, ”another comment says.
Travel blog Places All Day was also released after asking a famous Sydney hotel for a ‘Covid Collab’.
The blog owner suggested the partnership so that the popular hotel could remain ‘relevant’.
“If your budget permits, we would be happy to work with you,” the pitch reads. “If you want to work with us … I can send you our updated rates.”
Travel Page Places All Day was mentioned online after a well-known Sydney hotel asked for a ‘Covid Collab’ to help them stay ‘relevant’