Instagram CEO is & # 39; rethink the entire experience of the app & # 39; to prevent bullying by & # 39; likes & # 39; make it private and screen comments BEFORE posting them
- The head of Instagram says that well-being is the company's first priority
- Adam Mosseri said they are testing screening comments before they are posted
- Mosseri & # 39; s statements came an interview with CBS & # 39; Gayle King, his first TV interview since taking the role last year
The CEO of Instagram has been open about the steps the company is taking to curb bullying – such as hiding likes and screening offensive comments before they are posted.
In his first TV interview since nine months ago, Adam Mosseri said Gayle King from CBS that the company is focused on well-being and that it & # 39; 100 percent & # 39; is prepared to take measures that influence the operating results to make the app safer.
That includes creating & # 39; like & # 39; -privé & # 39; so that you do not have to do all these social comparisons & and warn users if a comment they are about to post seems offensive or harmful.
These steps are all part of an action plan of the new Welling Team that Mosseri has set up on Instagram in the wake of a destructive action. report last year by the British Royal Society for Public Health, who called Instagram the worst app for mental health.
& # 39; Well-being & # 39 ;, Mosseri told King, & # 39; is our top priority. & # 39;
The measure to make private likes private was driven for the first time in April.
It is currently being tested by a select group of people while Mosseri is considering universal rollout.
& # 39; We don't want Instagram to be such a & # 39; n contest & # 39 ;, Mosseri told King. & # 39; We want it to be a place where people spend more of their energy connecting to the people they love and the things they care about. & # 39;
In the current version being tested, users can see likes on their own posts, but no one else can do that, so you don't have to do all this social comparison.
Mosseri has also shed light on a new idea: screening responses as users type them, trying to contain offensive comments before they are posted.
& # 39; We are not blocking you, & # 39; said Mosseri. & # 39; We just say, "Hey, this may seem unkind, would you like to undo it?" & # 39;
Although tests are still being conducted, he said: & # 39; we have seen that people – not everyone, a minority but a meaningful minority – turn into what they say and say nicer things. & # 39;
Mosseri has a lot to prove.
The 36-year-old, who spent 10 years as an exec on Facebook, who owns Instagram, was hired as a new head in September after the founders Kevin Systrom and Mike Krieger were ousted.
He claims that he did not feel good about dealing with the rooms of Systrom and Krieger and he is doing his utmost to continue the struggle of Systrom to make Instagram a nice place.
He spoke with King and made it a point to humanize his team.
& # 39; We are people too. We go home, we read the newspaper, we read our news online, we get the criticism, & he said.
& # 39; And so the team working on likes and comments thought: "Okay, how do I take some of those values, this focus on well-being, this focus on the nuance of people's experiences and apply that to my daily life job? " And so they came up with this … and we were excited. & # 39;
Mosseri said the company does not yet have to take a deepfaked video with the CBS logo because Instagram formulates a uniform policy.
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