Instagram CEO insists that the app does NOT listen to you

Instagram CEO insists that the app DOES NOT listen to you – and it's just & # 39; stupid luck & # 39; that you see ads on your feed for things you just mentioned

  • The head of Instagram has rejected all theories that listen to users on Instagram
  • He said it & # 39; stupid luck & # 39; is or that you have forgotten that you have searched for that topic, and that is why you are talking about it
  • Mosseri & # 39; s statements came an interview with CBS & # 39; Gayle King, his first TV interview since taking the role last year

It happened to all of us: you are talking about a specific niche thing that you have not looked up before, and the next time you open Instagram, there is an advertisement for it.

According to Instagram CEO, Adam Mosseri, that is just & # 39; stupid luck & # 39 ;.

For everyone who was not convinced by that theory, Mosseri drove one more: you have to forget that you had looking for that thing – or a related subject, at least – and you started talking about it because you had already searched for it.

& # 39; Maybe you're talking about something because it's top of mind, because you've been working with that kind of content recently, & # 39; said Mosseri.


& # 39; So maybe you really like food and restaurants. You saw a restaurant on Facebook or Instagram and you really like it. It's top of mind, maybe it's subconscious and then it bubbles up later. I think things like this often happen in a way that is very subtle. & # 39;

Mosseri & # 39; s comments, in a TV interview with Gayle King from CBS – his first since taking on the role nine months ago – earned an acrobatic eyebrow raise from King, who described himself receiving targeted ads.

& # 39; I swear I think you are listening. I know you're going to say it's not you, & King said.

His response corresponds to the company report on Facebook, which owns Instagram: us impossible waste storage and time for collecting audio files from everyone.

Despite many anecdotal reports and a few experiments To support the accidental targeted ads, researchers have found no evidence that Facebook or Instagram are listening to you.

Reports have shown that although many game apps are on your phone can follow your vote, there is no evidence that large apps do that.

A privacy expert, Jake Laperruque at the Constitution Project, told CNET that there are many explanations for targeted ads, but they are so complex and simple that they don't seem obvious or natural.


& # 39; [People] usually say: & # 39; I can't imagine that this is another way to come up with advertising & # 39; & # 39 ;, Laperruque said. CNET.

& # 39; Think outside the box. What about location-based ads or what is a friend looking for? Take a few minutes to think about how much data companies have. & # 39;

Mosseri said the company does not yet have to take a deepfaked video with the CBS logo because Instagram formulates a uniform policy.

Mosseri said the company does not yet have to take a deepfaked video with the CBS logo because Instagram formulates a uniform policy.


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