Some Instagram users will see their likes disappear next week after the company has revealed that they will test the effects of hiding & # 39; like & # 39; counts.
The announcement came Friday at WIRED25, a two-day event focused on the future of technology, from Instagram CEO Adam Mosseri.
This is the newest step in the company's search for the & # 39; safest place on the internet & # 39; to become.
Mosseri explained that a limited number of accounts can expect their similar counts to be cleared from the public view.
However, users can still view their own account involvement.
Instagram CEO Adam Mosseri (photo) announced that the app will hide the & # 39; like & # 39; count for some US accounts next week
Wired reports that the social media giant had previously experimented with the new feature in other parts of the world, including Canada, Australia, Japan, Ireland, Italy and Brazil.
It is unclear which or how US Instagram accounts will be selected for the test.
Mosseri said: & # 39; It's young people. The idea is to make Instagram pressureless, make it less competitive, give people more room to focus on contact with people they love and things that inspire them. & # 39;
& # 39; We need to see how it influences how people feel about the platform, how it influences how people use the platform, how it influences the creator's ecosystem. & # 39;
Ideally, Mosseri hopes that it reduces & # 39; anxiety feelings & # 39; and & # 39; social comparison reduces & # 39 ;.
Pictured: an example of what Instagram accounts with hidden likes counters look like
The idea that social media can influence not only young people, but users in general, to communicate with their accounts based on likes has become a constant discussion.
Researchers have argued that quantifying likes, or similar features such as Twitter's retweet, can lead users to adjust their content to provide the most traction.
Allegedly this creates a & # 39; radicalized & # 39; environment that makes healthy interactions virtually impossible.
The latest test run from Instagram is just a few strategies they use to make their site safe for users of all ages.
Instagram has experimented with this feature in other countries, including Canada, Australia and Japan
Earlier this year, Instagram said they would remove all augmented reality filters with cosmetic surgery and work on removing offensive content.
Other platforms such as Facebook, YouTube and Twitter have also experimented with removing public statistics from their platforms.
Although controversial, the move has found support in celebrities such as Tracee Ellis Ross and Kim Kardashian-West.
While speaking at the New York Times DealBrook conference, Kardashian-West revealed that she thought the move would improve mental health.
& # 39; Regarding mental health … I think taking away the likes and removing that aspect (Instagram) would be really beneficial for people, & # 39; she said.
& # 39; I know the Instagram team has had a lot of conversations with people to get everyone to talk about it and that they take it very seriously, and that makes me happy. & # 39;
For the average user, the potentially new standard may not be important, but some influencers of social media are concerned about what this can mean for branding.
According to a study in Social media today, influencers have experienced a unanimous decrease in their number of counts in countries where the function was hidden.
Pictured: influencers experienced a decrease in their number of counts in countries where the position was hidden
Although not conclusive, these findings may have an impact if Mosseri officially rolls out the position.
He has previously recognized how important influencers are for the platform, because it attracts followers and fans.
As a way to combat obstacles that could damage the approach of app influencers, Mosseri points to the gradual shift of the platform to online shopping.
Pictured: Tracee Ellis Ross (left) and Moressi (right) on Wired25 where they discussed creating commerce and user shopping on Instagram
He said: & # 39; Given that we need to create meaningful tools for creators to earn a living on Instagram, trading and shopping offer a lot of interesting opportunities. & # 39;
& # 39; We actually think that the future of shopping should also have an impact. & # 39;
He pointed out that users can look up to influencers for style, makeup or fashion tips.
Mosseri continued: & # 39; If we can connect the points between those who make and sell products, those makers or influencers who are sometimes the same, and people who are actually interested in these products, we can unlock a lot of value for all involved. & # 39;
The CEO emphasized that none of these changes are permanent and that it is a & # 39; long way & # 39; is.
Despite research and studies that have been conducted, it is too early to determine whether removing likes will improve health.
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