Instagram & # 39; influencers & # 39; that are paid to promote public events with the help of YOUR hard-earned tax dollars

PICTURED: the & # 39; influencers & # 39; from Instagram that are paid to promote public events using YOUR hard-earned tax dollars

  • Influencers are used by City of Perth to promote events and campaigns
  • The council refused to disclose which influencers they paid or how much they used
  • However, they said they spent an average of $ 8,000 on nine campaigns
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Instagram influencers are paid with tax dollars to promote events for a municipality.

Influencers are used by the city of Perth to promote events and campaigns, such as Let & # 39; s Thursday Like We Friday, which aims to do business on Thursday for nightlife with deals.

The council refused to disclose which influencers they paid or how much they used to promote their campaigns.

Influencers are used by the city of Perth to promote events and campaigns, such as Let & # 39; s Thursday Like We Friday, which aims to do business on Thursday for nightlife with deals. Pictured: beauty blogger Izzy Smith

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Influencers are used by the city of Perth to promote events and campaigns, such as Let & # 39; s Thursday Like We Friday, which aims to do business on Thursday for nightlife with deals. Pictured: beauty blogger Izzy Smith

According to them, they spent an average of $ 8,000 on nine campaigns in the past financial year The Western Australian.

The council said that they use an average of 15 per campaign, and that they target their intended target group with the help of influencers tailored to them.

Some of the influencers that appear to have participated in the Let & # 39; s Thursday Like We Friday have been 10,000 and 80,000 followers.

A marketing platform for social media, Phlanx, reported commitments for the accounts ranged from 1.41 to 14.15 percent, the publication reported.

Just over one percent in influencer marking is considered good involvement.

Former My Kitchen Rules star Jordan Bruno has more than 80,000 followers on Instagram and his post received nearly 2,400 likes.

Influences with thousands of followers are paid to promote municipal campaigns. Pictured: Model Kyle Antony
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Influences with thousands of followers are paid to promote municipal campaigns. Pictured: Model Kyle Antony

Influences with thousands of followers are paid to promote municipal campaigns. Pictured: Model Kyle Antony

The council said that they use an average of 15 per campaign, and that they target their intended target group with the help of influencers tailored to them. Pictured: Food blogger

The council said that they use an average of 15 per campaign, and that they target their intended target group with the help of influencers tailored to them. Pictured: Food blogger

The council said that they use an average of 15 per campaign, and that they target their intended target group with the help of influencers tailored to them. Pictured: Food blogger

Some of the influencers that appear to have participated in the Let & # 39; s Thursday Like We Friday have been 10,000 and 80,000 followers. MKR & # 39; s Blake Proud

Some of the influencers that appear to have participated in the Let & # 39; s Thursday Like We Friday have been 10,000 and 80,000 followers. MKR & # 39; s Blake Proud

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Some of the influencers that appear to have participated in the Let & # 39; s Thursday Like We Friday have been 10,000 and 80,000 followers. MKR & # 39; s Blake Proud

Marnie Stella got between 123 and 152 likes for three Thursday as if it were posts on Friday.

Chairman Eric Lumsden said that the city chooses influencers for various reasons, not just for their number of followers.

& # 39; The city can work with influencers that are massively attractive (general Perth-based content), family-specific appeal and / or food and drink specialties, & # 39; he said.

& # 39; These influencers usually have a following of between 5,000 and 200,000+

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& # 39; Typical deliverables per influencer range from a single post to up to five content pieces, such as blog articles, Facebook posts and Instagram stories. & # 39;

Daily Mail Australia has contacted The City of Perth for comments.

Former My Kitchen Rules star Jordan Bruno (photo) has more than 80,000 followers on Instagram and his post received nearly 2,400 likes

Former My Kitchen Rules star Jordan Bruno (photo) has more than 80,000 followers on Instagram and his post received nearly 2,400 likes

Former My Kitchen Rules star Jordan Bruno (photo) has more than 80,000 followers on Instagram and his post received nearly 2,400 likes

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