Inside the Bachelor’s ratings disaster: How viewers turned their backs on the ‘unappealing’ Jimmy

Inside the Bachelor’s ratings disaster: How viewers have turned their backs on ‘unappealing’ Jimmy Nicholson — and why Channel Ten can AX the show for good

The Bachelor had the lowest viewing figures ever on Wednesday evening and attracted no fewer than 360,000 metro viewers nationwide.

And the future doesn’t look bright for Channel Ten’s flagship dating show, with TV pundit Robert McKnight warning bosses might be forced to drop the axe.

Speaking exclusively to Daily Mail Australia on Thursday, McKnight, a former Channel Nine executive, said current bachelor Jimmy Nicholson has done little to revive the tired Bachelor franchise.

Inside the Bachelor’s ratings disaster: How viewers turned their backs on Jimmy Nicholson (pictured) — and why Channel Ten could AX the show for good

‘Viewers are just not coming to The Bachelor this season. Yes, the franchise is getting old now and viewers are tired, but the lows of this season suggest Jimmy is not appealing to viewers,” he claimed.

“Even the girls don’t seem to like this guy, let alone the viewers,” he continued, adding, “Casting is key to this show, especially when viewers are already starting to drift off like in the past seasons.’

McKnight claimed that the ubiquity of Bachelor spin-off shows (namely Bachelor In Paradise and The Bachelorette) has watered down the once-loved franchise, and that the network’s biggest problem is simply a lack of new content.

'Even the girls don't seem to like this guy, let alone the viewers': McKnight, a former Channel Nine executive, told Daily Mail Australia exclusively on Thursday that current bachelor Jimmy Nicholson has done little to help the tired to revive bachelor's degree.  franchise

‘Even the girls don’t seem to like this guy, let alone the viewers’: McKnight, a former Channel Nine executive, told Daily Mail Australia exclusively on Thursday that current bachelor Jimmy Nicholson has done little to help the tired to revive bachelor’s degree. franchise

Damned?

Damned? “Casting is key with this show, especially when viewers are already starting to drift off like they’ve done for the past few seasons,” said McKnight

“They rely on the same shows year after year with no plans for the next big show. Just think of how many spin-offs there have been from The Bachelor. You can’t blame the public for getting over it,” he said.

McKnight said there may be hope for The Bachelor if Ten reduces the offering to just one season a year.

“The key for Ten will be not to finish it too soon. But the moment you start seeing multiple seasons a year will eventually lead to his death,” he warned.

On top of that, McKnight argued that the ubiquity of Bachelor spin-off shows (namely Bachelor In Paradise and The Bachelorette) has watered down the once-loved franchise, and that the network's biggest problem is simply a lack of new content.  Pictured: The cast of Bachelor In Paradise 2021

On top of that, McKnight argued that the ubiquity of Bachelor spin-off shows (namely Bachelor In Paradise and The Bachelorette) has watered down the once-loved franchise, and that the network’s biggest problem is simply a lack of new content. Pictured: The cast of Bachelor In Paradise 2021

Ratings nosedive: It comes after The Bachelor endured the lowest-rated episode in franchise history on Wednesday night.  Pictured: The Bachelor's Jay Lal and Jimmy Nicholson

Ratings nosedive: It comes after The Bachelor endured the lowest-rated episode in franchise history on Wednesday night. Pictured: The Bachelor’s Jay Lal and Jimmy Nicholson

There’s a reason Nine only runs MAFS once a year, they’re smart enough to know they’ll kill it if they saturate the market. Ten still haven’t learned that lesson.’

It comes after The Bachelor passed the lowest-rated episode in franchise history on Wednesday night.

The episode, which scored lower than any episode of The Bachelorette or Bachelor in Paradise, embarrassingly failed to crack the top 20 most-watched programs of the evening and was significantly lower than last week’s record premiere.

The Bachelor returns to Channel Ten on Thursday at 7.30pm.

Are you going to watch?  The Bachelor returns to Channel Ten . on Thursday at 7:30 p.m

Are you going to watch? The Bachelor returns to Channel Ten . on Thursday at 7:30 p.m

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