Inside Gucci Salon, the Luxury House’s newest LA address, for private customers only

The sparkling silver Gucci dress Jessica Chastain wore when she presented the Oscars last month has a new home: Gucci Salon at Melrose Place.

The luxury home has just opened its new destination on the desirable corner long home to Marc Jacobs in the luxury shopping district where fellow brands Chloe, Bottega Veneta, The Row, Marni, Balmain, APC, Isabel Marant, Oscar de la Renta and others are steps away.

But Gucci Salon is not like the rest. Described as an “ultimate luxury destination conceived as a transformative, creative space with a bespoke atmosphere,” it is not open to the public and will be available to high-end clients by appointment only. And true to the parlor’s name, the space is designed as a home for “creative conversations, for exploration and entertainment.” Gucci has reserved space for private customers in other locations, including the area above Gucci’s Beverly Hills boutique known as Gucci Galleria, as well as a fourth-floor spread of Gucci’s former Fifth Avenue boutique in New York City.

While the Melrose Place location marks the official debut of a Gucci Salon address, additional spaces will roll out in 2023 in destinations including New York, Paris, London, Milan, Dubai, Hong Kong, Shanghai, Taipei and Tokyo. Each Gucci Salon showcases curated edits and exclusive Gucci items in many categories, from apparel and accessories to footwear and high jewelry, home decor and much more. Gucci Salons will also house a selection of items designed specifically for each location and presented to customers through special events, with limited availability and one-on-one service.

Posting in the entertainment capital of the world for its first Gucci Salon address makes sense, as the brand revealed it was designed as something of a homage to Hollywood with “theatrical flourishes” that would reference multiple eras and incarnations of Hollywood. Those features include crystal chandeliers, mirrored columns and window niches, draped curtains, and jewel-toned details in fabrics and lacquers. Like a ‘private home fused with the splendor of a movie set’, according to Gucci.

To make the vision a reality, Gucci teamed up with set designer and frequent collaborator Gideon Ponte, who has worked with Lady Gaga and has credits for such films as Nacho Libre, The Notorious Bette Page, The Dangerous Lives of Altar Boys, Hamlet, American Psycho And Buffalo ’66.

“We were inspired by film design, Los Angeles as an oil city, Hollywood, the Golden Age, the New Hollywood era [of the 1970s], the Italian designer Carlo Molino, Mann’s Chinese Theater. I love how Hollywood still has traces of its past,” says Ponte The Hollywood Reporter. “For me, growing up in England, I remember watching the Oscars in the ’70s, everyone was so stylish back then. You had Fred Astaire and Jack Nicholson, parties in the hills, just so much more. I wanted to try and bring those feelings back to life. I thought about how filmmakers, especially the art department, have also shaped the Los Angeles aesthetic.

See the inside of Gucci Salon below.