A fashion influencer whose extensive & # 39; surprising & # 39; engagement proposal was uncovered as an apparent stunt for sponsor money, is silently married in a secret ceremony.
Marissa Casey Fuchs (30) announced on Friday that she had rented the loyal fiancé Gabriel Grossman, also 30 years old, at the office of the Lower Manhattan city clerk during a one-month period on Instagram.
& # 39; We did not expect the "for better, worse" part of the marriage to come so soon, but c & # 39; est la vie! & # 39; Fuchs said in response to the huge backlash about the revelation that the day-long quest that led her to a fairytale proposal in Paris was an extensive stunt that had been offered to sponsors months earlier.
& # 39; I have been married to my lifelong love, surrounded by people we love, and that's all that matters, & # 39; said Fuchs.
Scroll down for video
Marissa Casey Fuchs, 30, shared this photo of her marriage to the town hall after she had disappeared from Instagram for a month, amid an intense backlash over an apparently staged virus proposal
Fuchs and her husband Grossman pose with their marriage certificate after the wedding
Fuchs returned to Instagram with this post on Friday after a one-month break
After the video of June 22, which she posted about Grossman's proposal, the revelation that the whole test was being carried out drew a flood of negative comments about Fuch's Instagram account.
& # 39; This is the worst episode of the black mirror I have ever seen &, said a user.
Fuchs had shared the details of a quest her friend had sent her with her Instagram followers.
The trip saw her as gifted items, including clothing and various expensive jewelry, and was taken to Montauk and Miami, with the last part of the trip in Paris.
As the images of a card game with full directions and an invitation for brands to adapt to the proposal popped up, social media users who followed the lavish proposal accused the couple of organizing the extraordinary ordeal.
Plan: the card game contains a timeline of events scheduled for the extravagant proposal, as well as an invitation for brands to be in accordance with this memorable occasion & # 39;
Yikes! Fashion influencer Marissa Casey Fuchs and her friend Gabriel Grossman have been accused of having submitted their viral proposal after a deck with a plan for the proposal that has surfaced
Not sure: social media users have accused the 30-year-olds to structure the proposal and give the whole test a & # 39; marketing & # 39; stunt
Details: Information in the card game contains a slide that describes how the proposal & # 39; comes to life & # 39; because it describes the three different phases of the proposal
Images of the plans for the extravagant proposal show that every aspect of the proposal, when Gabriel intends to introduce Marissa, who uses the username @fashionambitionist on Instagram, is precisely planned.
A slide in the pitch deck reads: & # 39; This summer, Marissa from @ FashionAmbitionist is dragged into a surprise created by the center of her life, Gabriel.
Viral: The couple's story went viral when Marissa started sharing the proposal on her Instagram stories
& He will ask her remotely to make an unexpected and sentimental journey to him, a journey that will include many well-known stops along the way offering their own unique gifts. & # 39;
The card game contains a background of the couple's relationship history, a full set of activities described as part of the proposal, as well as information about Marissa's Instagram account and her work as a fashion beginner.
It also includes a slide entitled & # 39; journey to marriage & # 39 ;, which invites brands to sponsor the proposal.
& # 39; We are pleased to offer your brand the opportunity to join this important event and the beautiful cities it visits en route, & # 39 ;, says the slide.
Other slides in the card game include a timeline of each event in the plan and the exact time it was scheduled.
A source close to the upcoming bride DailyMail.com tells that friends of Gabriel and Marissa sent the deck to brands. However, the source did not comment on whether or not Marissa had contributed to its creation.
Because the deck was viewed online, many of the supporters of the fashion influencer blamed the proposal for being a smart & # 39; marketing & # 39; stunt.
Background: The card game also includes a background from Marissa and Gabriel's relationship, including how they met when they were 10 years old
Information: The card game also contains information about Marissa's Instagram account and her work as a & # 39; well-placed fashion blogger & # 39;
Itinerary: a slide in the card game shows complete directions when the viral proposal started
An Instagram user responded to a photo that Marissa shared and said: & # 39; Anyone who thinks this is real is a total ditz. This is staged as f ** k. Good marketing strategy. & # 39;
The photo saw Marissa posing in a white dress she wore in Miami, where she dined at Prime112 with friends and family.
Her caption on the image was: & # 39; STILL NO RING !!! Was completely shocked when I entered Prime112 and Gabe & # 39; s family was NOT there and mine was !!!!
& # 39; Prime112 is the favorite restaurant of Gabe & # 39; s family, the last time we were in Miami we ate at EVERY Prime restaurant. Instead, the room was filled with my best friends from UF, & she added.
One user responded to the message and wrote: & # 39; Oh man, maybe you should take a look at the pitch deck to see what time the next sponsored event will be in this match! & # 39;
& # 39; Why do you lie about anything? Your pitch deck is on Twitter, & said a third user.
A man said: & # 39; If anyone wants to know what will happen next on this fake sponsored message trip, they have created a pitch deck to sell to all brands that cover the entire & # 39; travel & # 39; Give it a google, this is all fake and # sponsored. & # 39;
Others pointed out that if Marissa had received payment for the inclusion of some brands in her photos & videos, she could risk violating the Federal Trade Commission (FTC) guidelines because she has not included #ad or #sponsored in any messages.
The FTC & # 39; s recommendations for approval declare that if there is a "material link" between an end-user and the marketer of a product – in other words, a link that may affect the weight or credibility consumers give to the approval – that connection is clear and strikingly public must be made unless the connection is already clear from the context of communication with approval.
Second phase: another slide describes the planned event for Marissa & # 39; s trip to the Hamptons, including the planned places for her to stay and eat in
Plan of action: in the same way, another slide in the card game shows the planned activities, including a flight to Miami for the third leg of the journey
Big day: one slide shows the planned events, and that's when Gabriel plans to introduce Marissa to Paris
However, it remains unclear whether Marissa or Gabriel are successful in receiving brand sponsorship for the proposal.
& # 39; I am crossing my fingers, this is all organic and you have not received any payment from sponsors. Otherwise, all of this content is not FTC compliant. They are not correctly labeled as #ad #sponsored, & # 39; a user wrote.
Another said: & Wow for sure, I hope all these messages are FTC compatible or they would be in a deep doodoo. #ad #sponsored. & # 39;
Marissa & # 39; s friend, Elicia Blaine Evans, made the allegations that the proposal was organized by the couple on Marissa's Instagram stories.
She said: & # 39; We have discovered that this deck I made with Jaclyn and Ali and Gabe and Staci is in circulation.
& # 39; That should have been a logistics plan, but the world has found out, so I steal Marissa & # 39; s phone for the next god who knows how long. We get through this. Bye! & # 39;
Elicia added: & # 39; And the best part of this entire deck that is in circulation is that it's not even how it ends. Oh well, & # 39;
Although Marissa has yet to comment on the allegations, she admitted that she was & # 39; really, very, really overwhelmed & # 39; felt in her Instagram stories.
The fashion influencer and Goop employee based in New York City were sent on a luxury quest by her boyfriend.
Opinions: Some social media users following the trip on Instagram have said that the ordeal & # 39; in scene & # 39; has gone, many blaming the proposal to be a marketing pitch
Concern: some others have expressed concern that it has not been made clear in the messages from Marissa or Gabriel about the proposal if the content is sponsored
Marissa shared a video with her 150,000 followers on Tuesday, June 18, in which Gabriel showed that he had planned an adventure for the blogger in the run-up to his proposal to her.
In the clip, the Morgan Stanley VP Gabriel told Marissa that he had a special mission for her before he raised the big question, as he said: & # 39; We don't like traditional weddings & # 39 ;.
Since sharing the video, Marissa has begun her adventure to find her fiance, sharing every part of the trip online.
One of the first clips that was shared with her Instagram story, filmed by one of her friends who accompanied her to document the experience, sees Marissa watching the video Gabriel, who works as a vice-president for Morgan Stanley, filmed.
In the clip, Gabriel said: & Marissa, I love you so much. You are the most important person in the world for me. Even more important than Juney.
& # 39; That's why I have the most important question in my life to ask you. The problem is that we don't really like traditional weddings.
& # 39; It is not really our style. No offense to our friends, I mean, we had a fantastic time with your weddings.
Busy: the influencer has shared several videos & photos to have her shop in Miami because she said she didn't pack enough clothes for the trip
Overwhelmed: although Marissa has yet to comment on the allegations, she admitted she & # 39; really, really, really overwhelmed & # 39; felt in her Instagram stories
& # 39; But that is not really what we want.
& # 39; And, let's be honest, if we were to have a wedding, it would be an expensive, kind of destination that all our friends would probably complain about anyway.
& # 39; You are welcome, you can choose your own vacations.
& # 39; So I thought: what would Marissa want? & # 39; How could I marry Marissa in a way that includes everything that is important to her – love, adventure, travel, fashion, friends and family.
& # 39; But it should be an extraordinary adventure, unlike any proposal ever seen. Something you could experience, like and record on the gram so that we know it happened.
& # 39; But I didn't know how I would do such a thing. I figured it out. I think you'll see, & he added.
Like Marissa, who works for the lifestyle company of Gwenyth Paltrow Goop, looked at the clip and broke into tears. She seemed both nervous and excited. She said: & # 39; Make the mistake, what is he doing? & # 39;
Wow! Marissa was sent on a quest by her friend Gabriel Grossman (photo) who is planning to make her a proposal
Interesting: Gabriel made a video explaining his reasons for opting for an extravagant proposal because he said he knew she wasn't a & # 39; traditional wedding & # 39; wanted to
Shocked: when she saw the video, Marissa remained in shock. She said she had no idea what was going on, and was surprised when she saw that she and Gabriel were about to be engaged
Hilarious! As she watched the video on a laptop around her colleague & Goop's # 39; s, Marissa seemed to be in disbelief
Funny! While Marissa watched the clip, she broke into tears and seemed both nervous and excited. She said: & # 39; Make the mistake, what is he doing? & # 39;
& # 39; I'm dead, & # 39; she said, looking at the others in the room and asking if Gabriel's video was a joke or not. She is also told that she thinks she can vomit at some point, while watching the video a second time.
In the following clip in her stories, she sees her jump out of a car in Astor Place, Manhattan, and runs around the corner of a building, while her friends follow her and try to capture videos while she starts working on the first stage of the treasure hunt.
Marissa ran into Vliegwielsport NoHo, where she was sent to get the next clue of her journey. The following clip showed Marissa bursting into tears as she fell to the floor while the song Chapel of Love was playing in the background.
After a friend gave her a T-shirt and cap, she sobbed off the ground and said, & # 39; Where is Gabe? & # 39;
The following few clips showed Marissa jumping excitedly through the fitness center before finishing a Flywheel lesson with some of her & # 39; favorite people & # 39 ;.
When she walked outside to the classroom, she saw her and her friends to the next part of the journey – the AIRE Ancient Baths – for a relaxing treatment after training; Spa treatment prices for a single range in the price of $ 160 for a 30-minute massage to $ 470 for a & # 39; wine-making experience for one & # 39 ;.
Part one: for the first leg of her quest, Marissa was driven to Astor Place in Manhattan, where she saw a car jump into the street
Run! Marissa, who was very enthusiastic about this point, ran across the street and around the corner of a building on her way to her destination – Flywheel Sports NoHo
Fortunately: She arrived at the fitness center and was greeted by some of her best friends
Shock! When she saw her good friends waiting for her in the gym, she broke into tears and fell to the floor
Emotional: the song Chapel of Love was played in the background of the video while Marissa was crying on the floor
After spending some time in the spa, Marissa went home to shower & pack & # 39; for the next leg of the treasure hunt. After showering, Marissa is seen as she knocked on her door in a towel.
When she opened the door, Galmsquad makeup artist Heith Chanel stood outside. & # 39; I knew it, & # 39; Marissa said, crying again.
The following image showed the fashion influencer, who has gained nearly 50,000 followers since the hunt began, having her hair and makeup done by Heith and other members of the hair and makeup service in New York City Glamsquad, which she describes as one of her favorite services to use.
Glamsquad offers a wide range of services, with a $ 50 burst, while a full makeup mirror costs $ 75.
& # 39; I literally can't breathe & # 39 ;, she subtitled another video showing that her hair had dried.
Another image showed a delivery of Love Shack Fancy dresses, with the price of one dress ranging from $ 195 to $ 795.
As she had her hair and makeup applied, Marissa said: & You probably think this is an exaggerated engagement, whatever it is.
Work out! The following few clips showed Marissa jumping around in the fitness center with excitement for completing a Flywheel lesson with some of her & # 39; favorite people & # 39;
Fun! One of her friends, Staci Goldberg, shared a photo of some members of the group and shared the photo & # 39; the queen & # 39; subtitled
Further on: her Instagram stories, which have attracted a lot of attention online, have shown Marissa to go to the next location of the bizarre quest
Relaxing: Marissa was then sent to the AIRE Ancient Baths after her gym class for a relaxing time after training
& # 39; Gabe, you have lived up to my expectations and I don't even know what the next one is. & # 39;
A friend is heard asking Marissa what she thinks & # 39; next is & # 39; and Marissa says she thinks she's scheduled to meet Gabriel's mother to find an outfit.
& # 39; Because I think I'm getting married today, because I don't want an engagement, I just want to get married, & # 39; she said.
A white, floor-length dress from Ramy Brook was then delivered to Marissa, who said: & Ramy Brook, I love you so much. This dress is perfect. I can almost wait to wear it, even if I thought I had no idea what was going on. & # 39;
Dresses from the retail store designed in New York City for between $ 265 and $ 645.
She then revealed that she had received direct messages on Instagram from people who used #WhereIsGabe when people were wondering what her special day was waiting for.
Marissa was sent a Tumi Travel suitcase, which she said she loves & # 39; G loves M & # 39; had been engraved into it for use on her journey – a pricey gift that was thought to be worth around $ 900.
In the following video, Marissa saw a car driving her somewhere. She had no idea where she was going.
Ze onthulde dat haar vrienden, die met haar champagne in de auto dronken, haar vertelden dat ze oorspronkelijk in Fly Blade zou reizen, maar vanwege slecht weer kozen ze ervoor om in een Uber te reizen.
Surprise! Toen ze naar huis ging, nam ze een klop op haar deur om make-upkunstenares Heith Chanel en andere leden van New York City-haar- en make-updienst GlamSquad te zoeken
Geluk: ze barstte in tranen uit en knuffelde de visagist toen hij zijn weg naar haar appartement binnenging om haar make-up te doen voor de komende dag
Opgewonden: terwijl ze haar make-up liet doen, zei Marissa: 'Gabe, je hebt mijn verwachtingen waargemaakt en ik weet niet eens wat het volgende is'
Nerveus: op een gegeven moment plaatste Marissa een video met een bijschrift dat luidde: 'Letterlijk kan ik niet ademen'
Gifts: One image showed a delivery of dresses from Love Shack Fancy (L), and she revealed in another video that she was sent a suitcase from Tumi Travel (R)
Nice! A white, floor-length dress from Ramy Brook was then delivered to Marissa with a card that read: 'To the bride to be…'
A clue on Gabriel's Instagram, where he had changed his bio to read 'where am i?' then showed Marissa that she was headed to Gurney's Resort in Montauk, where rooms are priced at anything from $700-a-night for a 'standard ocean view' to $3,050 for a 'two bedroom residence'.
The cost of an Uber service, which could take up to four hours, from Manhattan to the hotel would cost approximately $300.
He also said she had to find 'three jewels' in Montauk that she needed to find in order to get to the next step.
Marissa came back on camera a few snaps later to reveal that she had a feeling she wasn't going to get married that day, but instead to find another clue. 'Maybe I'll get married in the morning,' she said.
She then said she thought she would be having a bachelorette party that night, which she said would be 'epic'.
Marissa gave a tour of her suite before sharing some snaps that showed her dining with her friends, Ali and Staci.
At one point, Marissa is seen opening a box, which contained a gold Jade Trau necklace – the first jewel. Necklaces from the jewelry brand range between $950 and $14,000 depending on the style and karat of the diamonds used.
She then went back to her room, where the second 'jewel' was located in the form of a Jade Trau key-shaped necklace charm, which appears to retail for $3,200.
Next: After her hair and makeup were finished and her suitcase was packed, Marissa left her apartment and headed off to the next part of the excursion
Journey: She admitted that she still had no idea where she was being taken. Meanwhile, her friends said she was originally meant to travel in a Fly Blade before the weather changed
Interesting: Marissa later discovered that Gabriel had changed his Instagram bio to read: 'Where am I?' adding to the suspense of the day
Lavish! A clue on Gabriel's Instagram then showed Marissa that she was headed to Gurney's Resort in Montauk
Wow! He also said she had to find 'three jewels' in Montauk that she needed to find in order to get to the next step
The following video saw Marissa showing her clothes hanging in the hotel room closet. She said she had just unpacked all of her items before she was told that she would be leaving the hotel in the morning.
A number of items from Brazilian designer PatBO were given to Marissa for the next leg of the trip.
Checking in: Marissa and her friends Ali and Staci checked into the hotel
The designer's dresses retail for between approximately $200 and $750, depending on the style.
'Going to sleep,' she wrote on the next story. 'Still not engaged. Or married. Love you all and thanks for all the kind messages. See you in the am!'
Marissa took to Instagram stories once again at 5am to reveal that she had barely slept the prior night. She wrote: 'Haven't slept and freaking out!!!! Am I getting married today?!?!? @gabriel.grossman Am I getting married today?!?!?!!!!! You should've known I wouldn't be able to handle this suspense.
She said in another video: 'In case anyone is wondering, I slept for one hour and during this time when I couldn't sleep, I texted Gabe, I Instagram messaged him even telling him that I see his green is not on. No response.'
Marissa said in another video that her friends told her she couldn't leave Montauk until she found the third jewel.
Possibilities: At one point, Marissa wondered if the hotel stay with her friends was considered her bachelorette party
Yum! She shared photos and videos of some of the food she and her friends tucked into at the resort in Montauk
Magnificent! At one point during the dinner, Marissa is seen opening a box, which contained a Jade Trau necklace – the first jewel
Adorable: Back in her bedroom, Marissa found the second jewel, which came in the form of a Jade Trau key-shaped necklace charm
Unexpected: After unpacking all of her belongings in the hotel room, she was told that she would be leaving the resort in the morning
Anticipating: She shared a snap shortly after to say she was going to bed, before thanking her followers for kind messages they had sent her throughout the day
For the next part of the excursion, Gabriel told Marissa via his Instagram stories that she would be going to her old high school where the pair originally met.
However, he revealed shortly afterwards that he was kidding, and that she was actually headed to the airport to catch a flight to Miami.
Once again, after she heard the news, she broke down into tears in the back of a car that was taking her to JFK airport.
While waiting for her flight at the airport, Marissa received the third 'jewel', which came in the form of a similar key necklace, also worth about $3,200, that had her new initials 'MGC' engraved in it.
She then opened two more packages, one of which contained a dainty gold Jade Trau necklace worth $2,900.
The other box contained a pendant, that had the words 'to the moon' engraved in it, worth $3,100.