& # 39; What a bloody cheek & # 39 ;: Outrage as Air New Zealand tries to highlight a traditional Maori greeting
- Airline has submitted an application to the Intellectual Property Office in New Zealand
- Air New Zealand wants the traditional Maori greeting & # 39; Kia Ora & # 39; trademark
- A spokeswoman said it is standard that they carry trademarks of the company's logos
- Online indignation has admitted that the attempt is getting out of hand
Air New Zealand is outraged because it tries to mark a traditional Maori greeting.
The airline filed an application with the Intellectual Property Office in New Zealand in May, looking for the Kia Ora trademark, the name used for their in-flight magazine.
The expression loosely translates as & # 39; best wishes & # 39; or & # 39; good luck & # 39; and is often used as an informal greeting similar to & # 39; hello & # 39; or & # 39; thanks & # 39 ;.
An Air New Zealand spokeswoman said it is standard to trademark all of the company's logos.
& # 39; Our in-flight magazine is one of the first things our customers see when they board one of our domestic flights and we are proud to promote the Maori language, & # 39; she said stuff.
& # 39; Kia ora is also known as our greeting on our flights and is also the first thing our customers see at our IFE (in-flight entertainment). & # 39;
The airline filed an application with the Intellectual Property Office in New Zealand in May, looking for the Kia Ora trademark
& # 39; We have great respect for the Maori language and greatly support the Maori language week. That is why we announced yesterday that we are rolling out te reo (the Maori language) as a language option at our kiosks and IFE.
& # 39; This is simply about protecting the logo. & # 39;
However, the application is outraged online against people who claim that the move is a theft.
& # 39; No Air New Zealand may not trade in marking & # 39; & # 39; Kia ora & # 39; & # 39; that is cultural appropriation, stealing our language, colonization in practice and in Te Wiki O Te Reo Maori. Damn, what a damn cheek. Thieves, & someone wrote.
& # 39; Yo @FlyAirNZ you are doing the Māori Language Week wrong & # 39 ;, a person wrote.
& # 39; Heard from the grapevine that @FlyAirNZ Air is New Zealand's trademark of Kia Ora, which is f * king rotte imo, & # 39; wrote another.
The Twitter account of the airline responded to a tweet and reiterated that they are only looking for the trademark of the logo.
& # 39; This refers to the trademark for the logo on the front of our inflight Kia Ora magazine (not the greeting Kia ora) & # 39 ;, Air New Zealand replied.
& # 39; This refers to the trademark for the logo design on the front of our inflight Kia Ora magazine (not the greeting Kia ora) & # 39 ;, the airline posted in response to online criticism (shown in-flight magazine)
Alex Sims, associate professor of commercial law at the University of Auckland said that trademarks of the logo are probably not the & wisest PR step & # 39; used to be.
& # 39; People must be very careful when registering something related to Māori words, & # 39; she said NZ Herald.
& # 39; There is now much more recognition for Māori culture than before – I don't know if this was the wisest PR move. & # 39;
Daily Mail Australia has contacted Air New Zealand for comments.
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