& # 39; What a joke & # 39 ;: vegan pizza chain arouses indignation after secretly serving fake meat to customers when creating & # 39; medium-rare burger & # 39;
- A pizza chain comes under fire after he admits he secretly serves fake meat
- Thousands of customers flocked to Hell Pizza & # 39; s Burger Pizza last week
- The pizzas were advertised with a medium rare burger patty
- Hamburger patty was made from a plant-based product that was made to feel like meat
A pizza chain has come under fire after he has admitted that he has secretly donated fake meat to customers.
Thousands of customers flocked to buy Hell Pizza & # 39; s Burger Pizza when it was launched in New Zealand last week.
The pizzas were advertised with a medium rare burger patty – however, the company initially failed to name the meat-free element.
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Thousands of customers flocked to buy Hell Pizza & # 39; s Burger Pizza (photo) when it was launched in New Zealand last week
The pizza is made with vegetable Beyond Meat pasties, which has the appearance and texture of meat.
Customers were furious when they finally discovered that they had been duped.
& # 39; Unacceptable and error. Misrepresenting a product is a form of theft, & a person said.
& # 39; Lying by omission is still lying. I will never buy hell again, & another person said.
& # 39; Would they accept counterfeit currency for pizza with fake meat? & # 39; one person asked.
& # 39; I want to know what I eat before I buy it! Simple as that hell, & another person said.
& # 39; What a joke so you sell them as pieces of medium-rare burgers and it's not even meat? & # 39; wrote another.
Ben Cumming, general manager of Hell Pizza, said they wanted to introduce the product in an unexpected way.
The New Zealand-based chain Hell Pizza launched a Burger Pizza last week, but failed to mention that the burger was made from a vegetable product
& # 39; We care about the planet and want to start a conversation and make people aware of sustainable food choices & # 39 ;, he said.
& # 39; Many people are immediately put off by the idea of fake meat, so we made the call not to reveal the meat-free origin to (people) who ate it because we were so convinced that they would enjoy these pasties. & # 39;
Mr. Cummings said stuff the company was not misleading because customers were told that the product was meat-free when asked.
& # 39; We are reasonably familiar with the Fair Trading Act because of the business we are in and we are convinced that we are not breaking any rules. & # 39;
Hell Pizza revealed the truth behind the citizens in an online survey on Thursday.
According to Consumer NZ, Hell Pizza had not broken any rules because they did not claim that the product was meat.
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