IMAX expands into living rooms with a new home theater certification program

<pre><pre>IMAX expands into living rooms with a new home theater certification program

Because it was looking to improve the standard of home theaters like in the mainstream theaters, IMAX has announced a new certification program that strives for unrivaled audio / visual quality to living rooms around the world.

The program, called IMAX Enhanced, is being developed in collaboration with DTS audio experts, and will invite producers of televisions, soundbars and hi-fi systems to have their devices officially certified by the world's leading large format cinema company.

"To qualify and wear the IMAX Enhanced logo, the very best TV & # 39; s, projectors, audio bars and AV receivers must meet the stringent performance standards set by IMAX, DTS and Hollywood's leading inkers to To create a consistent and higher bar for sound and vision: sound performance on first-class devices ", the company stated on its new IMAX Enhanced website.

Looking at the bigger picture

The site also states that "IMAX digitally re-mastered content for the home environment was created to deliver the sharpest 4K HDR images and powerful sound as intended by the filmmaker," and that the company "designs an IMAX mode for the improved devices that are carefully optimized to play digitally re-mastered content to provide the best viewing and listening experience on that device. "

Perhaps the most exciting for lovers of home theaters, the company also states that selected titles filmed with IMAX cameras or formatted for IMAX screens will also be presented in their extensive home screen imagery – director Christopher Nolan's IMAX movies have always been released in this way video, although many other large format film studios (we watch you, Marvel / Disney) have been slow to follow this approach outside the dying 3D format.

The IMAX Enhanced program will start between now and December of this year. For more information, including the ins and outs of how IMAX Enhanced products will work with non-certified devices, go to the FAQ section of the site.