A TikTok star has revealed she will give up being a full-time influencer to apply for corporate jobs after realizing she had become “obsessed with herself”.
Ana Wolfermann, who currently resides in New York, began posting on social media in 2020 and made it her full-time career after graduating from the University of Notre Dame in May 2023.
The 22-year-old influencer has amassed almost a million followers on her TikTok account, posting lifestyle, travel and advice videos.
She even recently attended a Galentine’s Day sleepover with Stranger Things star Millie Bobby Brown, and often hosts trips from talented brands.
But after almost a year of being a full-time ‘influencer’, Ana has revealed that her dream has not lived up to her expectations and she has started writing cover letters for corporate positions.
TikToker Ana Wolfermann revealed why she’s leaving her full-time job as an influencer to become a ‘corporate femme’
Posting on TikTok, Ana told her followers in a video: ‘Let’s talk about why, today I’m a little nervous, I made the decision that I don’t want to be a full-time influencer.
‘Number one, I’m tired of making everything about me. My job requires me to look at myself, talk about myself, post and respond to comments about myself. It is too obsessive work.
‘Number two, I don’t feel like I’m learning anything new or being challenged. Yes, you learn to get better at strategy and marketing… but I feel like that gets a little repetitive.
‘I feel like since I graduated and I’ve been doing this full time, I haven’t done anything with my brain.
‘Number three, having this as my full-time job has made me much more superficial. On TikTok you have to speak in short sentences. I learned not to give more details about my idea, something that for years of my academic life I was taught to elaborate in points.
‘I spend all my time talking about myself, taking pictures of myself and editing myself. That’s not the life I want to live.’
Ana went on to explain that she would continue to post online, but she would do so in addition to getting a full-time job as a “corporate femme.”
Even though social media is his main source of income, he said he hopes to become a more well-rounded person by taking on a regular job.
Ana, 22, explained that constantly thinking about herself for social media had left her “obsessed with herself.”
She later posted an update video on Monday, which was titled: “Deromanticizing your dream of being a full-time influencer because there are SO many better ways to use your time.”
The Venezuelan-American social media star said she spent the weekend writing cover letters and even landed her first interview.
Ana realized how much influence had been impacting her life after taking a three-day trip to Chicago where she didn’t post on social media for the first time in three years.
She explained: ‘That was the first time in three years that I was able to go on holiday and not feel anxious that I wasn’t being productive.
‘It was liberating. My time is usually split between existing and then posting about my existence. “I lived on this trip.”
He added that he had even finished reading Normal People by Sally Rooney in just two days and said: ‘I liked it! I can understand why people read.’
Her video ‘Three Reasons Why I’m Stopping Being a Full-Time Influencer’ has now attracted 1.6 million views on TikTok.
Many of their fans were positive about seeing a different perspective than the usual influencer, as one commented: “As a content consumer, I think influencers are much more relatable to me when they have a job outside of their content.”
Many of Ana’s fans supported her, but others doubted how she would behave in the business world.
A second added: “This is very self-aware,” while a third said: “I’ve never heard another content creator talk about this.”
Others had more doubts about how Ana would react once she got a job.
A TikTok commenter added: ‘Girl I promise this job is so much better than corporate America. You will understand once you start really working.
And one said on Twitter: “Would be interested to see your opinion after a year of 9-5 work (if it lasts that long) lol.”