I’m a financial expert and this is the only thing I’m spending more money on amid the cost of living crisis, and so should you
- Queenie Tan says it’s important to spend more on clothes
- She says the cost per use is lower if you buy quality
A money expert has revealed why you should spend more on clothes as the cost-of-living crisis intensifies instead of trading trusted brands for cheap options.
Queenie Tan told her followers that when it comes to clothing, they should look at “price per wear” rather than full price.
In a video, he explained that a good quality jacket might seem unaffordable for $200, but if it’s worn 100 times, it suddenly feels like a bargain.
“The cost per use TOTALLY changed my thinking when it came to buying,” the young investor admitted.
Finance professional Queenie Tan, (pictured), 26, has shared her seven sources of income, from stocks to brand collaborations and even appearances at paid events.
The ‘most affordable’ jacket might only be $50, but if you don’t like it that much and keep it in the closet, the cost per wear would be much higher.
She used an example of wearing the cheap jacket only five times, making it five times more expensive than the $200 per wear coat.
“It just shows you that sometimes spending more money on a quality item that you love and use over and over again can save you money,” he said.
She added: “The cost per use is actually supported by my science and economics, it’s a really interesting thing.”
And people were delighted with the easy explanation of the video.
“I used to buy cheap clothes and I had too much shit and I never knew what to wear. Now I have about 50 quality pieces in my wardrobe and it’s not such a chore and I never feel like I have to buy anything new because I love my clothes,” said one woman.
“You also tend to take better care of your shit when you spend $100 versus $20 on something which in turn causes you to spend more time. There’s nothing wrong with not wanting to wear expensive clothing, but don’t act like it’s as good as quality-made clothing.
Others added their own ideas.
‘It’s even better when you have it on sale too. I have a 2012 Zara 90/10 – wool/x pea coat that I still wear every winter and still looks good today.

She says it’s important to invest in clothing: Buying something you love for $200 can often be cheaper in the long run than buying something that “goes to work” for $50 and rarely wear.
This idea also works extremely well with new and relatively young brands that are focused on quality but have yet to gain mainstream traction or recognition.
One admitted that they always seem to buy the cheapest, even though they know it won’t last as long or be used as often.
The concept only works for people who are happy to be “team” repeaters, he noted.
But others were less than impressed.
“Congratulations on figuring out the basics of buying stuff,” said one man.
“If I buy the $2 shorts and wear them 50 times, they’re basically free,” said one man.
“I would buy the $50 jacket and wear it 5+ times,” said another.
‘Who is buying things just to use once? If I buy something, I spend it,” added a third.
The video has received more than 700 thousand likes.