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New campaign: Ilana Glazer from Broad City collaborates with the old underwear company Thinx for the very first collaboration between brand celebrities

Contact yourself! Broad City star Ilana Glazer gives a nice twist to self-care while she hugs, massages and even serves tea in a quirky new period of underwear campaign

  • Thinx is a brand that focuses on challenging how female periods are advertised
  • The company makes period-friendly underwear, and recently collaborated with the 32-year-old actress for a new collection
  • The Ilana Glazer x Thinx underwear has a crimson color
  • & # 39; With Thinx I am more in contact with my period, more in contact with my vagina, more in contact with my body. And what I love, & said Glazer
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Ilana Glazer from Broad City works with the old underwear company Thinx for the very first collaboration between the brand's celebrities.

Thinx, a brand dedicated to the way menstruation is advertised, launched a new underwear line and campaign with the help of 32-year-old actress and comedian.

Glazer shared the campaign on her Instagram page on Tuesday and revealed how she herself went to the company to work together because of how much she loves Thinx.

New campaign: Ilana Glazer from Broad City collaborates with the old underwear company Thinx for the very first collaboration between brand celebrities

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New campaign: Ilana Glazer from Broad City collaborates with the old underwear company Thinx for the very first collaboration between brand celebrities

Clever: the Ilana Glazer x Thinx underwear has a crimson color as a play about the period of a woman. Ilana said she enjoyed the color of the new underwear

Clever: the Ilana Glazer x Thinx underwear has a crimson color as a play about the period of a woman. Ilana said she enjoyed the color of the new underwear

Clever: the Ilana Glazer x Thinx underwear has a crimson color as a play about the period of a woman. Ilana said she enjoyed the color of the new underwear

& # 39; I love Thinx so much that I went to them. I was like "what can we do? Hello? Hello? What can we do?" Because I love them so much, & she said in a video when she advertised the new underwear line. & # 39; I just wanted to do something with them, and they were down and we have established this collaboration. & # 39;

The Ilana Glazer x Thinx underwear collection focuses on giving self-care and acceptance to the female body during the three to seven days of menstruation.

To make the collaboration more enjoyable, the underwear is designed with a crimson color.

& # 39; It is crimson colored like your f ** king period, & # 39; said Glazer, laughing in her Instagram stories on Tuesday.

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Previously, the brand has made a number of underwear that has been specially designed for a woman's period. But the crimson color is a new design for the company.

Campaign images show that Glazer embraces self-care with multiple versions of herself, all while wearing Thinx underwear. Recordings capture the actress who enjoys a book, experiences a massage, pours tea and gives herself a hug.

In harmony: & # 39; With Thinx I am more in contact with my period, more in contact with my vagina, more in contact with my body. And what I love, & said Glazer

In harmony: & # 39; With Thinx I am more in contact with my period, more in contact with my vagina, more in contact with my body. And what I love, & said Glazer

In harmony: & # 39; With Thinx I am more in contact with my period, more in contact with my vagina, more in contact with my body. And what I love, & said Glazer

Reaching: the actress (pictured on November 3) said she has been a brand fan for a while, which inspired her to make contact with a collaboration

Reaching: the actress (pictured on November 3) said she has been a brand fan for a while, which inspired her to make contact with a collaboration

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Reaching: the actress (pictured on November 3) said she has been a brand fan for a while, which inspired her to make contact with a collaboration

& # 39; With Thinx I am more in contact with my period, more in contact with my vagina, more in contact with my body. And I like that, & # 39; Glazer said for the campaign.

She added: & # 39; What I like about Thinx is that you are not in your period – it is actually separate from your skin and body. And they are so beautiful. It's just nice that they feel cute, you know? & # 39;

When you speak Crowds, Thinx CEO Maria Molland explained why the company saw the opportunity to work with the comedian for the new campaign.

& # 39; Our mission at Thinx is to empower every body through innovative solutions and social change, and in my opinion Ilana Glazer is the embodiment of those words, & # 39; she told the company in a release.

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& # 39; Through her work, Ilana delves deep into areas that are often taboo or uncomfortable and brings the conversations to light and normalizes them. We cannot think of a more perfect person to work with for our very first collaboration. & # 39;

The collection was launched on November 5 with underwear ranging in price from $ 24 to $ 38.

Earlier, Thinx made its mark in the industry with innovative and thought-provoking advertising campaigns about how a women's period is advertised and viewed in the US. It recently released a campaign that shows what it would be like if men also had their period.

The brand hopes to normalize the conversation around a woman's period through advertisements and products.

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