IKEA Australia launches its very first range of clothing with the Billy bookcase barcode

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No assembly required: IKEA launches its very first range of clothing – complete with T-shirts and hoodies with the store’s BARCODE

  • Ikea is about to launch the first streetwear collection – complete with T-shirts and hoodies
  • The EFTERTRÄDA collection will be available nationwide from May 13th
  • The T-shirts and hoodies feature the barcode of the best-selling Billy bookcase

Ikea Australia is launching its first-ever streetwear range – complete with T-shirts and hoodies emblazoned with the store’s barcode.

Following its debut in Japan, the popular EFTERTRÄDA collection will be available in Down Under stores for a limited time starting Thursday, May 13.

The line includes apparel and accessories such as $ 19 T-shirts, $ 49 hoodies, $ 6 water bottles, $ 22.50 towels, $ 10 tote bags, and $ 4 key chains.

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Ikea is about to launch its very first streetwear range – complete with T-shirts and hoodies

The $ 19 T-shirts and $ 49 hoodies feature the barcode of the best-selling Billy bookcase

The $ 19 T-shirts and $ 49 hoodies feature the barcode of the best-selling Billy bookcase

The collection has a fresh and clean all-white look and feel, with the brand’s iconic blue and yellow colors integrated into the products.

The T-shirts and hoodies have a simple, classic and everyday look and feature the barcode of the best-selling Billy bookcase.

The clothing range is available in two sizes small / medium and large / extra large.

The collection has a fresh and sleek, all-white look and feel, with the brand's iconic blue and yellow colors integrated into the products.

The collection has a fresh and sleek, all-white look and feel, with the brand’s iconic blue and yellow colors integrated into the products.

The accessory line includes $ 6 water bottles, $ 22.50 towels, $ 10 tote bags, and $ 4 key rings

The accessory line includes $ 6 water bottles, $ 22.50 towels, $ 10 tote bags, and $ 4 key rings

The clothing range is available in two sizes small / medium and large / extra large

The clothing range is available in two sizes small / medium and large / extra large

For years, high-end fashion brands have paid tribute to the furniture chain and brought the brand’s design to the catwalk.

Clothing with fake logos is also commonly seen in streetwear around the world and is still reaching viral status on the internet.

“We have seen great excitement and demand for products such as the KNORVA bucket hat, so we are very pleased to be able to offer a complete and complete line of clothing and accessories for Australians,” said Maria Langford, IKEA Australia business manager.

The range has proven to be a hit overseas after debuting in Japan in 2020, followed by Singapore, Thailand and Korea.

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