Australian gardening company Jim’s Mowing has made an unlikely business decision and expanded into the beauty sector.
Jim’s Beauty launched on November 1 and offers teeth whitening, waxing, spray tanning, manicures, pedicures, eyelash and eyebrow tinting and facials.
There is even a wedding package with hair and makeup artists available to meet clients’ needs on their big day.
The business venture shocked Australians, as Jim’s Mowing is primarily known for its gardening services – although many were tempted to book a beauty appointment.
Australian mobile gardening service Jim’s Mowing has made an unlikely business decision and branched out into the beauty business. Jim’s Beauty offers a variety of services including waxing, tanning, manicures, pedicures and eyelash tinting.
The latest franchise offers a mobile service where a Jim’s Beauty staff member visits the customer’s home.
But the customer also has the possibility of going to the franchisee’s studio if he wishes.
Jim Penman founded Jim’s Mowing in 1982 with an investment of $24. Today, Jim’s Group has more than 5,000 franchisees across Australia, New Zealand, Canada and the United Kingdom.
The brand also offers a series of lesser-known alternatives, including dog washing, finance, construction, cleaning, pool maintenance, plumbing, car detailing and party rentals.
There is also a podcast aptly titled Jim’s Podcast.

Jim Penman founded Jim’s Mowing in 1982 with an investment of $24. Today, Jim’s Group has more than 5,000 franchisees across Australia, New Zealand, Canada and the United Kingdom.
Mom Sally stumbled upon Jim’s Beauty and shared her thoughts on a TikTok video.
“Look at this shit. It’s really hilarious to me that it’s real and I’m so tempted to book something,” she said.
‘Should I do it? I’m pretty sure they’re coming to you.
After three days, the video surpassed more than 1.4 million views and 223 people inquired about the service.
Despite the popularity, the service is only offered in limited locations.

Mom Sally discovered Jim’s Beauty and shared her thoughts in a TikTok video. “Look at this shit. It’s really hilarious to me that it’s real and I’m so tempted to book something,” she said.

After three days, the video surpassed more than 1.4 million views and 223 people inquired about the service. Despite the popularity, the service is only offered in limited locations
Hundreds of people shared their disbelief at the comments and claimed Jim “does it all.”
“Jim has this fire,” one person commented, another added: “Jim is THE entrepreneur of our time.”
A third said: “My partner and I have been joking that Jim would do this for years.”
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