L’AGENCE presented its Spring 2025 collection titled ‘Return to the Plaza’ during New York Fashion Week.
The presentation took place at the iconic hotel that also served as a muse for the celebrity-adored brand.
As stated in the collection notes, the latest designs capture the refined opulence of place, the wonder and joy of creating a home away from home during a long journey.
“I think it’s the strongest collection to date,” L’agence fashion director Tara Rudes-Dann told the Daily Mail.
‘For so much femininity that leaves her feeling excited… there is so much newness, but we never lose sight of our DNA that makes her want more… including me!’
L’AGENCE presented its Spring 2025 collection titled ‘Return to the Plaza’ during New York Fashion Week.
True to the brand’s signature aesthetic, Spring 2025 is soft, dreamy, simple and elegant, in a palette of vibrant reds and soft pinks to sage.
Since its creation in 2008, travel has been at the heart of L’AGENCE’s design philosophy.
In line with that, day dresses and coordinated outfits are a big focus this season, for the jet-set girl who always likes to look her best.
The collection includes pleated, crinkle chiffon and sturdy mesh fabrics that are easy to pack and wear for any festive occasion.
The presentation took place at the iconic hotel that also served as a muse for the celebrity-adored brand.
True to the brand’s signature aesthetic, Spring 2025 is soft, dreamy, simple and elegant, in a palette of vibrant reds and soft pinks to sage.
“I think it’s the strongest collection to date,” L’AGENCE fashion director Tara Rudes-Dann (pictured with creative director Jeffrey Rudes) tells the Daily Mail.
Over the years, L’AGENCE has gained a huge celebrity following and many of them came out to show their support this season.
Brand ambassador Brooks Nader was on hand in a black bodycon mini dress by L’AGENCE.
The Louisiana native made this chic look her own by accessorizing it with a black cowboy hat and dark sunglasses.
Blonde beauty Julianne Hough was a vision in a black L’AGENCE jumpsuit with tuxedo lapels.
She was joined by fashion icon Olivia Palermo in the brand’s ‘Truman’ vegan leather miniskirt, a white T-shirt and a black leather jacket tied around her waist.
Since its creation in 2008, travel has been at the heart of L’AGENCE’s design ethos.
Over the years, L’agence has gained a huge celebrity following and many of them came out to support this season.
Brand ambassador Brooks Nader was on hand in a black bodycon mini dress by L’agence.
For the Los Angeles-based brand, ‘Return to The Plaza’ represents a sense of familiarity and coming home, as well as the joy of travel and new experiences.
After opening its first international stores earlier this year, L’AGENCE is now interpreting its signature Californian-Parisian aesthetic from a broader perspective.
With a new store and showroom in Seoul, Spring ’25 invites customers on a journey around the world.
Kimono sleeves and cherry blossom prints are a nod to Tokyo, dragons and knotted button fastenings pay homage to Beijing, while fleece jackets, fitted tweeds and hip-hugging dresses transport us to California and Paris.
But this season, after opening a denim bar in Beverly Hills, the classic pants are not the typical five-pocket blue jeans.
A standout model is a wide-leg dress embellished with crystals paired with a matching trench coat.
For the Los Angeles-based brand, ‘Return to The Plaza’ represents a sense of familiarity and coming home, as well as the joy of travel and new experiences.
What does fashion director Tara pack to look her best on a trip?
‘L’AGENCE jeans, T-shirt, blazer, a smart shoe and great accessories – you can NEVER go wrong,’ she tells the Daily Mail.
