A mother of two and small business owner made $100,000 in one week when reality star Kourtney Kardashian recommended her pregnancy products on Instagram.
Lara Henderson, 35, from Papamoa, New Zealand, was cleaning the kitchen one morning after breakfast when she received an urgent message from her sister.
The message read: ‘Shit, we made it to Kourt’s hospital bag. She used it and recommends us!’ The mega star shared it first on his Poosh page and then on her personal account.
Feeling “overwhelmed” at first, Lara noticed a massive increase in sales and could “barely keep up” with demand.
“We had to start our next production quickly to ensure we had enough stock,” he told FEMAIL.
Sales in the US also increased by a staggering 400 percent and a bottle of the brand’s best-selling Belly Oil was sold every five minutes.
Lara Henderson, from Papamoa, New Zealand, (pictured with her partner Richard and son Levi) launched Pure Mama in 2021.
The mother was cleaning the kitchen one morning after breakfast when she received an urgent message from her sister warning her that Kourtney Kardashian had bragged about the products.
Lara launched the brand after she quickly became frustrated with the lack of pregnancy-specific natural body products on the market.
When Lara was pregnant with her first child, Levi, in 2018, she quickly became frustrated by the lack of pregnancy-specific natural body products on the market.
Your skin was “pushed to the limit” and you should not find the right product to meet your needs.
“Not only was I overwhelmed by the conflicting information about ingredient safety, but I was also surprised by the number of synthetic ingredients and fragrances that were used,” she said.
“This, coupled with an outdated market landscape that did not recognize the complexity of motherhood, especially around the physical, psychological and emotional changes women go through, led me to lead the charge.”
Three years later, in May 2021, he launched pure mom Offering a range of pregnancy and postpartum skin care products.
The decision required $65,000 of his own savings, but it was worth it as he now considers Kourtney Kardashian a fan.
The belly oil is the brand’s number one best-seller, formulated to deeply nourish the skin during pregnancy.
During pregnancy Lara’s skin was ‘pushed to the limit’ and she had to find the right product for her needs at that time before starting her own pregnancy and postpartum shopping line.
Kourtney included both the $69 Pure Mama Belly Oil and $40 Nipple Butter in her hospital bag.
“We know she’s very picky about what she wears and her body, so it was huge that she recommended us to her team at Poosh,” Lara said.
‘Many people have asked us if we paid for the recommendation, but we didn’t, which makes it even more genuine.
Three sets of Pure Mama products were sent to Kourtney: one to her home, one to Kris and Kylie’s offices, and one to one of her apartments in Los Angeles.
“We’re not entirely sure if he received all three or not, or which one had the biggest impact, but at some point in all of that he opened it up and started using it on his journey,” Lara added.
Kourtney included both the $69 Pure Mama Belly Oil and $40 Nipple Butter in her hospital bag. “We know she’s very picky about what she wears and her body, so it was huge that she recommended us to her team at Poosh,” Lara said.
The belly oil is the brand’s number one best-seller, formulated to deeply nourish the skin during pregnancy. It’s made with all-natural ingredients packed with antioxidants to deliver “unparalleled real results.”
100% natural and organic nipple butter instantly softens, nourishes and restores dry, cracked nipples.
Ingredients include calendula, New Zealand kawakawa, shea butter and marshmallow root extract to help relieve discomfort during breastfeeding.
“We know she’s very picky about what she wears and her body, so it was huge that she recommended us to her team at Poosh,” Lara said.
“Many people have asked us if we paid for the recommendation, but we didn’t, which makes it even more genuine.”
When asked what it takes to start a business, especially as a busy mom, Lara said perseverance, perseverance and patience are “everything.”
Belly Oil (center) is the brand’s number one best-seller, formulated to deeply nourish skin during pregnancy. 100% natural and organic nipple butter instantly softens, nourishes and restores dry, cracked nipples.
When asked what it takes to start a business, Lara said persistence, persistence and patience are “everything.”
‘Embrace change and pivot when necessary. Listen to your customers and adapt. You will continue to improve, but it will not be easy,” he stated.
But generally, just start.
‘Put one foot in front of the other and keep moving forward. You will have to take a lot of risks and learn by doing so, don’t let mistakes stop you. “It’s all part of the journey,” Lara added.
‘If it were easy, everyone would do it. “Be prepared to give your all and make many sacrifices.”