A forward-thinking mum has created a “revolutionary” water bottle which has earned her a huge following and a six-figure turnover in six months.
In early 2022, when Rebecca Nicholls, from Perth, wanted to get back to Pilates, she started looking for a new workout wardrobe, a gym bag and a drink bottle.
Limited by her budget, she decided to look for a “luxury” water bottle, but couldn’t find anything that fit her style or needs even though big players like Frank Green and Stanley saturated the market and TikTok feeds.
Often finding herself without a free hand, the 36-year-old had a lightbulb moment to combine the sports bag and bottle concept, resulting in a game-changing wearable crossbody design.
Six months later, The Iconic acquired his Regent Rituals product, followed by David Jones over Christmas.
A forward-thinking mum (pictured) has created a “revolutionary” water bottle which has earned her a huge following and a six-figure turnover in six months.
The 36-year-old invested $20,000 of his savings to create the perfect design and within six months the brand reached six figures.
In 2022 it launched Ruling rituals from the comfort of her kitchen table and designed the product with the help of her engineer husband Chris.
The $79.95 Sipswift Crossbody Black Water Bottle sold out in just two weeks and now has a waitlist of hundreds.
The “world first” design combines fashion with function and is available in three colors: black, pink and baby pink.
‘I thought of the unique bottle design by chance. There’s nothing like it on the market and I think that’s why it’s done so well,” Rebecca told FEMAIL.
“I’ve always had it in mind to start a business, as my parents are entrepreneurs, but I didn’t think it was possible with children,” Rebecca told FEMAIL.
‘I thought of the unique bottle design by chance. There is nothing like it on the market and I think that is why it has done so well.
“We thought it would be a great bottle for busy, career-oriented women, but we’ve realized it’s actually for everyone.”
“We thought it would be a great bottle for busy, career-oriented women, but we realized it’s actually for everyone,” she said.
Before the launch, it also created a survey and 95 percent of respondents said it is “too difficult” to drink water during daily activities because the alternatives on the market are too large, bulky or heavy to carry.
Its hands-free design makes it easy to carry the 1-liter stainless steel bottle throughout the day.
“Our goal is to get women moving, happy and hydrated,” Rebecca said.
Initially, he started with a Google search to find an ideal supplier and contacted 20 to 30 overseas manufacturers, a process that took “months and months.”
The $79.95 Sipswift Crossbody Black Water Bottle Sold Out in Two Weeks and Now Has a Waitlist of Hundreds of People
“We were basically inventing a product; there was a lot of back and forth, but we finally found a supplier willing to give it a try,” he said.
“It was a big risk for us and for them, because something like this had never happened before.”
It took almost a year to complete the bottle design and resolve all the “teething problems.” He also invested around $20,000 in savings to start the brand.
“At first I didn’t know what I was doing, but my parents guided me. “My mother has been in business for 20 years and I have learned that business is not for the faint-hearted,” she added.
“I have realized that being an entrepreneur means solving problems: you have to keep moving forward and you have to have a thick skin in the game.”
“Our goal is to get women moving, happy and hydrated,” Rebecca said. In addition to the bottle, Regent Rituals also sells stylish gym bags, mats and towels.
While Rebecca made it seem like the branding process was seamless, she said there were a number of hiccups and mistakes along the way.
The brand originally launched a 500ml glass bottle and although it was popular at first, it was heavy, so they changed the material to stainless steel.
Rebecca also described arranging shipping from overseas as a “nightmare” and pre-ordering stock was delayed.
Being a busy mother of two children under five and the founder of a small business is also difficult to juggle, but Rebecca does most of her work when the children are asleep.
He is also aware that the business has no “end date” and strives to continue improving products.
In addition to the bottle, Regent Rituals also sells stylish gym bags, mats and towels.
Being a busy mother of two children under five and founder of a small business is also difficult to juggle and Rebecca does most of her work when the children are asleep. She thanked her husband and her parents for always helping.
As the human body is made up of almost 60 percent water, it is essential to maintain health and well-being by drinking at least two liters of water a day.
Sydney GP Dr Dasha Fielder previously told FEMAIL that most adults should aim to drink between 2.5 and three liters to maintain optimal hydration.
Dr. Fielder said drinking water will help hydrate the kidneys, improve digestion and gut health, rejuvenate the skin and prevent fatigue.
“We lose a lot of water when drinking caffeinated beverages, like tea and coffee, and at night while we sleep, so we need to replenish it throughout the day,” he said.
Dr. Fielder said drinking at least two liters of water will hydrate the body and help maintain kidney health, improve or maintain healthy skin and increase brain power.
