An American living in the UK has left Brits in hysterics after discovering a popular budget supermarket for the first time.
Adonis, originally from New York but currently in London, took to TikTok to show off his first trip to Iceland Foods in December.
The content creator regularly delves into the cultural and social differences between Britain and the United States, through street interviews with Brits and sharing his own experiences online.
In a recent video Posted on his account, @adoniscrashboom, he was visibly stunned after stumbling upon low prices, ‘Mix & Match’ deals and multi-buy offers while visiting his local store in Iceland.
The influencer also gushed about the retailer’s wide range of collaborations with popular restaurants, such as Greggs and TGI Fridays, while perusing the aisles.
In the clip, Adonis stares down each aisle as his eyes shine with joy.
As he walks through the store, he comments, “I guess everything in Iceland is (the best thing they do) frozen food. Let’s see what they have.”
Projecting his camera into a freezer, he lifts the lid to reveal a variety of frozen Sides meals, which were created in partnership with the YouTube group Sidemen.
Adonis, originally from New York but currently based in London, took to TikTok to show off his first trip to Iceland Foods in December 2024.
Next, Adonis stumbles upon a variety of TGI Fridays, as well as Iceland’s Beef Wellington, before heading straight to one of his favorites: Greggs.
Adonis looks dumbfounded as he passes over the baked steaks and frozen melted cheeses and beans, before purchasing a pack of eight sausage rolls for the fantastic price of £5.25.
The content creator must think twice about his culinary options after purchasing a multi-pack of Iceland’s own-brand Mini Deep Dish Garlic and Cheese Pizzas, which had been part of a ‘Buy 2 Get 1 Free’ offer.
However, another offer soon catches his eye, causing him to drop the pizzas as he fights for a much more valuable upgrade.
Turning his camera to the freezer, Adonis zooms in on Iceland’s ‘Any 8 for £10’ deal, before stocking up on eight amazing two-packs of Chicago Town Deep Dish four-cheese pepperoni pizzas.
Taking his goods to the self-service checkout, Adonis is shocked to discover that his total bill is just over £15 for eight Greggs sausage rolls and a whopping sixteen mini deep dish pizzas.
In a later clip, he delights in his feast of frozen produce after bringing it home to cook and declares, “It’s sensational!”
Since then, Adonis’ heartwarming trip to Iceland has prompted more than 1,000 viewers to share their thoughts, with many Brits left moved by his newfound enthusiasm for the budget chain’s offerings.

In a recent video posted to his account, @adoniscrashboom, Adonis was visibly stunned after stumbling across low prices, ‘Mix & Match’ deals and multi-buy offers in Iceland.
One person wrote: “I’m so happy for you,” while another said: “I’ve never seen someone so happy to go to Iceland before.”
A third gushed: “This is such a sweet post,” while a fourth wrote: “Seeing someone so happy to be in Iceland warms my soul.”
The video even caught the attention of the budget supermarket itself, as Iceland’s official account commented: “Healthiest video ever.”
Some were inspired by the American’s enthusiasm for the brand, as one person wrote: “This guy tells me deals I didn’t even know about…guess I’ll go shopping tomorrow.”
Another agreed, saying: “You’re actually making Iceland seem better than where I’m going tomorrow.”
Regarding the deals Adonis showed off in the video, one person wrote: “16 mini pizzas for £10 is actually incredible value.”










Adonis’ trip to Iceland has since prompted more than 1,000 viewers to share their thoughts, with many Brits left moved by his newfound enthusiasm for the budget chain’s offerings.
However, one viewer gave the New York native some advice, as he commented: ‘You know any 8 means 8 elements are not the same, right?’ (as long as it is within the same offer price).’
Separately, another American living in the UK has shared his surprise at five stark differences between shopping for groceries in Britain and at home.
Kobie Jordan, a TikTok content creator known as @kjordyyy, often explores the cultural contrasts between the two countries, both through street interviews with Brits and by sharing his own experiences online.
In a video uploaded in August, titled ‘Grocery Shopping in London as an American,’ Jordan shared his observations while shopping for essential items at his local Sainsbury’s supermarket.