Hulu with Live TV expands its list of TV channels.
The Disney-owned virtual MVPD says it will add local PBS stations, PBS Kids and Magnolia Network to its core live TV schedule.
The PBS stations and especially PBS Kids are a substantial addition to the lineup, with PBS stations effectively filling out the lineup of major broadcast networks. Magnolia, meanwhile, builds on current lifestyle programming, including HGTV.
PBS Kids content like Near Daniel Tiger And Wild Kratts is one of the most popular children’s programs available.
Hulu with Live TV was last added to its lineup last November, when it added Byron Allen’s Allen Media Group’s Hallmark media outlets and networks (including The Weather Channel). Those additions include a price increase to $74.99 per month. The new channels will not increase the price. Earlier this week, on May 1, Hulu with Live TV signed a new deal with Nexstar to continue broadcasting its flagship NewsNation channel and local affiliate stations.
“As one of the largest live TV streaming services in the US, we are committed to providing a best-in-class user experience and a top-notch national and local channel lineup for our millions of subscribers,” said Reagan Feeney, senior VP of live TV content programming and partnerships for Hulu. “PBS, PBS Kids and Magnolia Network are among the most requested channels by our subscribers and we are excited to add them to our core lineup which now includes more than 90 live channels.”
According to Disney’s latest earnings report, Hulu with Live TV currently has 4.5 million subscribers. It has been fiercely competing in the vMVPD space with YouTube TV, which now has more than 5 million subscribers, according to Google.
