Hugh Hefner & # 39; s son Cooper leaves Playboy to launch HefPost news website with sex-focused content

Hugh Hefner & # 39; s son Cooper, 27, leaves Playboy 18 months after taking over his deceased father and will launch HefPost news to wake millennials & # 39; and & # 39; inform & # 39; with sex-focused content

  • Cooper Hefner launches HefPost under Hefner Media Corporation in 2020
  • He will resign from Playboy Enterprises in May but will remain a consultant
  • HefPost has an unashamed sexual content and slogan & # 39; Awakening. Inform. Living & # 39;
  • The Air Force's website will merge it with news and & # 39; advanced content & # 39;
  • Hugh Hefner & # 39; s son announced it on Twitter Friday and called it & # 39; the right decision & # 39;
  • Cooper complained about Playboy a month before his father's death in 2017 and said there is a & # 39; lack of understanding of who we are & # 39; after it has deviated from nudity

The deceased Hugh Hefner son leaves his top role at Playboy Enterprises and will launch his own media company focused on millennials next year.

With the title HefPost, the new website & # 39; advanced content & # 39; combining news and sex-related treatment in an unapologetic way, according to The Hollywood Reporter.

While Cooper Hefner will remain on the board of the company that he took over from his father after his death in September 2017, CEO Ben Kohn takes over the reins.

& # 39; In the first week of May, I give up my senior executive role at Playboy Enterprises & # 39 ;, Cooper wrote on Twitter Friday. & # 39; I will continue to provide support in a management capacity as an advisor to the CEO of the company. Although the decision was difficult to reach, it is the right decision to make. & # 39;

Cooper Hefner will retire from Playboy Enterprises in May. He is pictured with Hugh Hefner and stepmother Crystal Hefner in October 2014

Cooper Hefner will retire from Playboy Enterprises in May. He is pictured with Hugh Hefner and stepmother Crystal Hefner in October 2014

Hugh Hefner & # 39; s 27-year-old son announced it on Twitter Friday and called it & # 39; the right decision & # 39;

Hugh Hefner & # 39; s 27-year-old son announced it on Twitter Friday and called it & # 39; the right decision & # 39;

Hugh Hefner & # 39; s 27-year-old son announced it on Twitter Friday and called it & # 39; the right decision & # 39;

Cooper Hefner launches HefPost with the slogan & # 39; Arouse. Inform. Live & # 39; under Hefner Media Corporation

Cooper Hefner launches HefPost with the slogan & # 39; Arouse. Inform. Live & # 39; under Hefner Media Corporation

Cooper Hefner launches HefPost with the slogan & # 39; Arouse. Inform. Live & # 39; under Hefner Media Corporation

He added that he will soon be sharing more about his new business and that it is set for 2020

He added that he will soon be sharing more about his new business and that it is set for 2020

He added that he will soon be sharing more about his new business and that it is set for 2020

The 27-year-old looks forward to taking the online publication in a direction in which Hugh withdraws to the later years of Playboy.

A month before his famous father died, he complained to THR that there was a & # 39; lack of understanding of who we are & # 39; when he talks about NBC TV show The Playboy Club & # 39; s avoidance of adult content and the magazine's shift away from nudity.

The reported slogan of HefPost is: & # 39; Awakening. Inform. Living. & # 39;

Cooper continued in a separate tweet on Friday: & # 39; The spirit and values ​​of our rabbit always stay with me, as I do with them. I look forward to telling you more about a new company soon. More to follow. & # 39;

An image on the Twitter page of the upcoming website showed a HefPost with interview with Senator Kamala Harris, as well as basketball content, a story about the under-funded Indian soldiers and an image of Sheryl Sandberg.

The Hollywood Reporter said the website is sex-related and & # 39; advanced content & # 39; will have. Cooper is shown in August 2013

The Hollywood Reporter said the website is sex-related and & # 39; advanced content & # 39; will have. Cooper is shown in August 2013

The Hollywood Reporter said the website is sex-related and & # 39; advanced content & # 39; will have. Cooper is shown in August 2013

An image on the Twitter page of the upcoming website showed a HefPost interview with Senator Kamala Harris and a story about Sheryl Sandberg on Facebook.

An image on the Twitter page of the upcoming website showed a HefPost interview with Senator Kamala Harris and a story about Sheryl Sandberg on Facebook.

An image on the Twitter page of the upcoming website showed a HefPost interview with Senator Kamala Harris and a story about Sheryl Sandberg on Facebook.

But Cooper, 27, remains a consultant with the company founded by his deceased father. Hugh Hefner (left) and Cooper Hefner attend the annual Midsummer Night & # 39; s Dream Party at the Playboy Mansion on August 16, 2014

But Cooper, 27, remains a consultant with the company founded by his deceased father. Hugh Hefner (left) and Cooper Hefner attend the annual Midsummer Night & # 39; s Dream Party at the Playboy Mansion on August 16, 2014

But Cooper, 27, remains a consultant with the company founded by his deceased father. Hugh Hefner (left) and Cooper Hefner attend the annual Midsummer Night & # 39; s Dream Party at the Playboy Mansion on August 16, 2014

Hugh Hefner (center) poses with Playboy Bunnies Playmate of the year 2013 Raquel Pomplun (2nd left) and Miss December 2009 Crystal Hefner (2nd right) at Playboy & 60th Anniversary special event on January 16, 2014 in Los Angeles, California

Hugh Hefner (center) poses with Playboy Bunnies Playmate of the year 2013 Raquel Pomplun (2nd left) and Miss December 2009 Crystal Hefner (2nd right) at Playboy & 60th Anniversary special event on January 16, 2014 in Los Angeles, California

Hugh Hefner (center) poses with Playboy Bunnies Playmate of the year 2013 Raquel Pomplun (2nd left) and Miss December 2009 Crystal Hefner (2nd right) at Playboy & 60th Anniversary special event on January 16, 2014 in Los Angeles, California

The Playboy heir teased changes in January when he tweeted about his move from the top role to a focus on business development as the head of global partnerships.

Now it is clear why he made way for CEO Kohn.

& # 39; I thank Cooper for the passion he has given Playboy and for his continued support as he moves from a full-time position to a consultant, & # 39; Kohn said in a statement.

& # 39; I have been at Playboy since 2011 – first as an investor and since 2016 as CEO – and I have never been so enthusiastic about the opportunities that lie ahead and both the team and the strategy we have to help you achieve them. & # 39;

Playboy Enterprises Chief Creative Officer Cooper Hefner (left) and Playboy Enterprises CEO Ben Kohn are depicted in April 2018. Kohn thanked Hefner for his service in a statement

Playboy Enterprises Chief Creative Officer Cooper Hefner (left) and Playboy Enterprises CEO Ben Kohn are depicted in April 2018. Kohn thanked Hefner for his service in a statement

Playboy Enterprises Chief Creative Officer Cooper Hefner (left) and Playboy Enterprises CEO Ben Kohn are depicted in April 2018. Kohn thanked Hefner for his service in a statement

Cooper complained about Playboy a month before his father's death in 2017 and said there is a & # 39; lack of understanding of who we are & # 39; after it has deviated from nudity. Cooper Hefner pictured May 2013 in honor of Playmate Of The Year Raquel Pomplun

Cooper complained about Playboy a month before his father's death in 2017 and said there is a & # 39; lack of understanding of who we are & # 39; after it has deviated from nudity. Cooper Hefner pictured May 2013 in honor of Playmate Of The Year Raquel Pomplun

Cooper complained about Playboy a month before his father's death in 2017 and said there is a & # 39; lack of understanding of who we are & # 39; after it has deviated from nudity. Cooper Hefner pictured May 2013 in honor of Playmate Of The Year Raquel Pomplun

In the NBC TV show The Playboy Club, starring Amber Herd and Eddie Cibrian, they avoided adult scenes

In the NBC TV show The Playboy Club, starring Amber Herd and Eddie Cibrian, they avoided adult scenes

In the NBC TV show The Playboy Club, starring Amber Herd and Eddie Cibrian, they avoided adult scenes

It is not the only change for 2019.

Cooper shared this year on his social media account that he became a member of the Air Force.

& # 39; We value his service to our country with his impending Air Force Reserves duty and wish him every success with all his future efforts, & # 39; Kohn continued.

Cooper paid tribute to his deceased father on his birthday this week, a year and a half after his death

Cooper paid tribute to his deceased father on his birthday this week, a year and a half after his death

Cooper paid tribute to his deceased father on his birthday this week, a year and a half after his death

Hugh Hefner, wife Kimberly and sons Cooper and Marston were depicted in April 1998

Hugh Hefner, wife Kimberly and sons Cooper and Marston were depicted in April 1998

Hugh Hefner, wife Kimberly and sons Cooper and Marston were depicted in April 1998

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