In Search Engine Optimization, web design practices play a crucial role. According to experts, web design affects user experience as well as search engine rankings. It is because users interact with your website directly, affecting your site’s ranking in the search results.
An SEO-friendly website follows the best SEO practices such as descriptive URLs, fast load times, and mobile-friendly pages. Moreover, by following SEO website design and development, businesses make it convenient for the search engines to analyze and rank the company’s website on the search engine result page organically.
Why is SEO Web Design Important?
SEO web design is a very important factor to consider for your business. However, it’s true that web design and SEO are two separate sides of an equation, but you can’t deny that both indirectly impact each other.
Keep in mind; web design can damage or erase your SEO. Major companies launch a brand new site and notice that their SEO progress vanishes overnight just because they forgot to set up 301 redirects. Got my point? This is how a website design can impact your SEO rankings.
An SEO-friendly website design can double your returns on investment, and you will notice a drastic change in your conversion rates and website visibility. Therefore, this is why SEO website design is vital for your business, and you must set this as a priority beforehand.
How Web Design And Development Affect SEO?
The importance of website design and how it impacts SEO is already described above. Now, let’s discuss the top ways how website design and development affect search engine optimization.
1. Page Speed
Page speed plays a vital role on the search engine result page, and you should not expect that a high loading speed website will rank better than the low loading speed websites.
Users will not wait for your website to load faster; instead, they will bounce back and move to other websites for the same information. Here, the quality of the content or your website’s authority will go in vain due to poor page speed. However, you can take the help of a good web development agency for user-friendly and responsive web designs.
2. Search Engines Prefer Mobile Friendly Websites
According to our research, more than 52% of website traffic comes through mobile phones, and this is why search engines prefer mobile-friendly pages more.
However, for this, your website should allow users to browse the website through their mobile phones. So, make sure your website is mobile responsive and easy to navigate as on desktop.
3. Search Engines Demand Easily Navigable Websites
There is no doubt that search engines demand easily navigable websites, and this also plays a key role in SEO. Keep in mind that websites with easier navigation are proven to be user-friendly, and this can be a big turn for your website.
On the other hand, make sure that your call to action buttons are working fine and can be easily accessible to the users. This is a key factor to consider for your website.
4. Poorly Designed Websites Get Low SEO Rankings
Yes, it is true that poorly designed websites get low SEO rankings. When it comes to improving search engine rankings, deterrents such as unprofessional layouts, pop-ups, flashing ads, complex layouts, etc., become a barrier.
This factor harms your search engine optimization to a great extent, and you must take major steps to improve the same as soon as possible. Don’t let all your efforts go in vain because we know how much time and hard work it takes for a website to get ready.
The Final Thoughts
Website design and development leave a long-lasting experience for the user as well as search engines. Moreover, if you are willing to improve your SEO rankings, considering this factor is important, and you must take the major steps accordingly. Thus, this is how web design and development affects search engine optimization.