How to ‘soft launch’ your relationship on Instagram

The days of eagerly updating your Facebook status as soon as you start a new relationship are long gone, but now teasing followers about your romantic situation is very much in vogue on the internet.

The latest Instagram trend of “soft launching” your relationship has taken over online, with celebrities like Adele, Rita Ora, Kourtney Kardashian, and Jennifer Lopez all announcing their relationship status via the app.

But a soft launch of your relationship isn’t as simple as posting a photo together.

The trend is for users to subtly share clues with their followers about their new partner before finally revealing the big secret.

Speaking to FEMAIL, UK-based linguists from the language learning app Babbel shared their advice on how best to let your followers know about your new partner, from selecting the right photo to the right timing.

So, if you’re considering becoming an “Insta official” and you’re not sure how to do it, here’s all the things to consider.

The latest new Instagram trend of “soft launching” your relationship has taken over online, with celebrities, including Adele, sharing news of their relationship through the app. She posted the first photo with partner Rich Paul this month

Choose your words wisely

It is important to choose your words wisely to ensure that you have defined the relationship correctly.

Culturally, the words “boyfriend” and “girlfriend” are used to describe and define the status of an unmarried relationship.

They indirectly describe the status of relationships based on social expectations, so that someone who says a sentence like “I’m having dinner with my boyfriend tonight” can expect his speaking partner to understand that he is in a relationship with another person of a certain gender.

More people in relationships are now calling each other “partners,” instead of using the terms boyfriend, girlfriend, husband, or wife.

The term was adopted within the LGBTQ+ communities in the 1980s, but dates back to the 14th century.

Jennifer Lopez went public with her newfound romance with Ben Affleck in this very affectionate Instagram birthday post

Jennifer Lopez went public with her newfound romance with Ben Affleck in this very affectionate Instagram birthday post

Jennifer Lopez went public with her newfound romance with Ben Affleck in this very affectionate Instagram birthday post

Rita Ora shares a photo of her director boyfriend Taika Waititi after they 'soft launch' their relationship on Instagram

Rita Ora shares a photo of her director boyfriend Taika Waititi after they 'soft launch' their relationship on Instagram

Rita Ora shares a photo of her director boyfriend Taika Waititi after they ‘soft launch’ their relationship on Instagram

The word “partner” again insinuates that someone has a significant other, but does not reveal gender or marital status.

Since the word “partner” does not associate gender or legal relationship status with its meaning, this term is increasingly favored by many individuals who do not want to reveal such details due to social pressures and expectations.

If you’re considering going “official” with an Instagram post, go on the same page as your partner about the language you plan to use and the caption that goes with it.

Is this trend ONLY for the celebs? Popular culture expert Nick Ede thinks not

Soft launching is going to be the next big thing. We’ve seen it with J.Lo and Ben and now with Adele.

It’s a smart way to indicate you’re taken, but not reveal it or go Insta-official yet. And a great way to tease and get your followers talking

It means that when you post a few pictures, the meaning is much more important.

When social media first started, it was all about Facebook status — which started the trend — and when you got “in a relationship,” all eyes were on you.

This is like a secret Instagram post indicating that it’s complicated or that something is coming – like a small teaser to a full reveal.

It becomes the new way to reveal your relationship.

Get the right timing

‘Cuffing season’ refers to the time of year when loners cuddle up together to get through the winter period – with the intention of continuing by spring.

The term was listed as “word of the year” by Collins Dictionary in 2017 — meaning the world and your Instagram followers will be well aware of it.

With this in mind, you should try to avoid announcing your relationship on Instagram during cuff season if you want it to be seen as a serious relationship by your followers.

That said, if you decide that announcing the relationship on Instagram is the right choice for you, there’s no set Instagram code to live by.

You may be aware that such terms and conventions evolve, but you don’t have to take everything social media tells you too seriously.

First define the relationship

‘DTR’ stands for ‘define the relationship’.

This refers to “the conversation” you have with someone when you are ready to determine what you mean to each other. In the case of social media, this refers to becoming “Instagram Official”.

In 2021, many people are launching their relationship “soft launch” on Instagram, posting a low-key photo of your partner debuting — often for the “DTR” talk.

Going overboard with messages from your significant other too early, especially if you haven’t had “the talk” yet, can lead to a messy takedown period yelling “I’m single” to your followers.

Make sure you’re on the same page about the relationship before you start the Instagram spam, just to get upset later.

Agree with the posted photo

While posting photos on Instagram is often preferred by those in a relationship, making sure your partner is happy with what goes in your feed is essential to avoid comments accusing you of being a ‘catfish’. to be.

This term — which used to refer to someone setting up a fake dating profile (think Catfish: The TV Show) — is now a casual way of calling out someone who looks very different from their online photos through heavy editing and filters. .

If you’ve just started dating, it might not be a wise move to pass your partner off as a heavy photo editor or secret bearer of Kim-K style Spanx, or a “catfish.”

Communication is key, and making sure you’re both happy with your selfie before posting will help avoid any online drama or confusion for everyone involved.

Don’t feel pressured to announce your relationship

Social media research has shown that Instagram posts can create unrealistic expectations in couples, or make them feel like their partner is only interested in sharing how great the relationship is when shown to the public.

Social media use has also been known to take people away from the “here and now,” which could take away the reality of the relationship as it is.

Posting about your relationship can be an unnecessary addition, when what you have as a couple is already pretty good.

It’s about making the right choice for you and remembering that there is no right or wrong when it comes to social media and its use in terms of relationships.

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