HOW TO MARKET A NEW RESTAURANT
A functional restaurant does not equate to success. Even if you do everything right, such as providing good food and service at a fair price, you still can’t rely solely on word of mouth to keep your restaurant busy. Restaurants are very competitive, so you need to use offline and online marketing methods to make your restaurant stand out. Offline marketing tactics include radio interviews, newspaper advertisements, and event organizing. The online marketing of restaurants, popularly known as digital commerce of restaurants, involves creating a website, Facebook page, Twitter account, etc to promote the brand. In this blog, we guide you on the methods of Online Marketing.
DIGITAL MARKETING FOR RESTAURANTS
The Internet has drastically changed our lives; in fact, digital marketing for restaurants has become all the rage. The value of a restaurant marketing agency rests in its capacity to reach out to potential consumers whose reviews may have a direct impact on your restaurant’s reputation.
Here are some of the reasons why restaurants need to use digital marketing:
- Restaurants can use online marketing to reach a large audience at a reduced cost. You will be able to advertise virtually for free online if you don’t pay for paid advertising.
- Setting up a Facebook, Twitter, and Instagram account will put you directly in touch with customers, present and potential. Therefore, your customers will always be able to contact you in case of complaints or grievances, which will improve your customer service.
- Because of their wide-ranging, online marketing platforms may provide you with potential and current clients on the receiving end of your marketing efforts.
- You have to be online with your consumers to grasp what they want from you.
- After recognizing the necessity for a promotional strategy for your restaurants, the next step is to educate yourself on the various digital marketing tactics accessible.
Below are some tips for using technology to promote your restaurant online. The key to a successful business is marketing to your target audience.
Answer questions like “How will my community be aware of my existence?” “How can I get people to come to my restaurant?”
Your answers lie in restaurant digital marketing.
EFFECTIVE DIGITAL MARKETING STRATEGIES FOR RESTAURANTS: Attract clients and increase sales:
The restaurant industry is said to be one of the hardest to enter. Small business entrepreneurs are already up against it, with roughly half of them failing within the first five years.
How do you make the odds work in your favor if the restaurant business is even more unforgiving? Knowing how to sell to your target demographic is crucial to any successful business.
Restaurant digital marketing has the solutions to your questions. While conventional advertising methods such as giving out pamphlets, direct mailing services, and radio ads still have some value, the world has mostly gone digital. You might as well lock your doors if you don’t have an internet presence.
Make Your Website Perfect:
First, even if you own a non-digital local restaurant, your storefront is no longer the face of your business. When 88 percent of people go online to study products or services, the website is the most crucial factor in determining a company’s reputation. If your restaurant’s website isn’t up to par, customers will most likely leave to locate one that is.
Your website should be professional, functional, and easy to navigate. Furthermore, keep in mind that the majority of people use their smartphones to research this nature, regardless of whether they’re at home, in the car, at work, or elsewhere. Finally, spend some time and money on professional photographs of your restaurant’s interior, menu items, and employees. Your cuisine will appear more appealing, and your employees will appear more professional. Even before they arrive, it provides potential consumers with a sense of closeness with your restaurant.
Concentrate on Local SEO:
Perfecting your search engine optimization is one of the most crucial phases in restaurant digital marketing. SEO is crucial to generating traffic to a website and, eventually, clients to your seats. Your SEO ranking will impact how quickly people discover you when they put in “Italian (or whatever) restaurants near me.” You must make sure that your website’s SEO promotes you as a local hotspot, whether it’s for locals or tourists. You may improve your SEO by doing the following:
- Create an entertaining and relevant blog on your website.
- Ensure that local keywords and other kinds of SEO code are used on every page of your website (metadata embedded in pictures, videos, headings, etc.)
- Use both internal (to other pages on your site) and external (to other websites) links (to affiliate websites, sources of data, etc.).
- Create a Google My Business account if you don’t already have one.
Make sure your contact details and address are prominently displayed and easily accessible. As you can see, if you’re new to SEO, there’s a lot to learn. If you need assistance, look into furthering your SEO knowledge or hiring an expert.
Get Followers on Social Media:
It’s fantastic to have a website that is brimming with SEO code (and necessary). There are, however, some more proactive strategies to generate visitors to your website. Did you know that 70% of adults in the United States use Facebook? That implies you can find 70% of your potential consumers in one place.
Without a social media plan, online marketing is a waste of time. Not only can you build a fan base of individuals who are interested in your restaurant and are likely to return, but social media also allows you to network effectively. The best aspect is that you have a wide range of free and paid advertising choices.
For example, you may sell for free on social media by holding raffles or tournaments with rewards such as free dinners, gift cards, or even cash. The goal is to exploit the competition to broaden your audience by encouraging visitors to like, comment on, and share your content. As a result of their involvement, their followers will be exposed to the competition and will most likely start following your profile to compete for rewards as well. You might also choose sponsored social media marketing, which allows you to control how much you spend every day on your campaign and your target demographic (based on age, gender, location, and more).
It has the added benefit of providing analytical data on the effectiveness and performance of your adverts. To help you fine-tune your ads, you’ll be able to see how each one succeeded in terms of engagement (link clicks, likes, followers, shares, and comments).
Content marketing should be utilized in the following ways:
Consider influencer marketing if you don’t currently have a significant following or want to reach a wider audience. Influencers on social media are those who have built a reputation in specific businesses or demographics and, as a result, have thousands, if not millions, of followers.
If there are any food-related influencers in your area, reaching out to them and inviting them to dine at your restaurant for free is a good idea. If they appreciate your meal, you might be able to work out an influencer marketing deal. You may pay them a price or offer them a set number of free meals in exchange for their creating a post promoting your business.
The Usage of Email Marketing is Encouraged:
Email marketing is another restaurant’s digital marketing method. To begin, you’ll need to develop an email list of people who have signed up for your newsletter. Subscribers may be obtained through social media, your website, affiliate websites, and landing page adverts, as well as by offering past customers who subscribe incentives. Once a consumer has subscribed, you should send an automatic series of emails once or twice a week. These emails should be pleasant and convey appreciation to your subscribers while also gently encouraging them to visit your restaurant again. People will cease opening them if they do not include valuable material (discounts, promotions).
Because it relies on marketing to those who have previously expressed interest in or eaten at your restaurant, email marketing has proven to be a strong competitor.
Use online reviews to your advantage:
Next, keep in mind that most individuals want some confidence when purchasing things or services, including eating experiences. One of the things people check for when researching restaurants online is what other customers have to say. You should take advantage of the confidence that customers have in online reviews.
Begin by asking each paying client to provide a review on Google, your website, or your social media profile. Most people need to be rewarded for their time, so give them a decent discount on their next meal once they’ve finished the review. While giving a chance to win ‘x’ amount of money might be beneficial, most people will not evaluate your restaurant for the sake of a chance to win something; instead, give them something concrete.
Join forces with other local companies:
Another effective restaurant digital marketing method is to collaborate with other local small business owners. Begin forming affiliate ties with firms that are complementary to yours (but not other restaurants). You may collaborate by guest blogging on one another’s sites, suggesting one another’s services, and more. Connect with a local hotel, for example, to see if they will promote your restaurant to other tourists and guests. This is something they can accomplish both in person and on their website. Offer discounts to any consumers that come to you through the hotel on your end.
Alternatively, you may form a partnership with other small marketing companies for restaurants and give discounts for meals linked to business, such as salespeople meeting with existing or future clients, team luncheons, after-work celebrations, and so on. The goal is to provide value to those companies that choose to partner with you. As a result, you’ll have more consumers and greater clout in your neighborhood.
Maintain a high level of online engagement:
Finally, remember that consistency is key when it comes to restaurant digital marketing. You must make an effort if you want your community to remember your name when it’s time to have a bite to eat. A once-a-year advertising effort is insufficient.
This does not, however, imply that you must spend a lot of money to keep customers coming back to your restaurant. It’s the simple things, like frequently updating your website, putting fresh content on social media a few times a week, and promoting new menu items. But keep in mind that you must keep the community engaged by promoting new deals online, holding contests, and giving back.