Artificial intelligence is credited with helping students pass exams and making the workday easier, but now it’s being implemented in the bedroom.
Patricia López is implementing the technology to help up to 30 percent of adult men who suffer from premature ejaculation last longer during sex.
MyHixel is a sex toy that has a companion app. In combination, they train men to waste more time in bed and trials show it can increase stamina up to seven times.
Lopez told DailyMail.com that he was inspired to create the device because he found most previous male sex toys to be “very explicit” rather than focusing on sexual well-being.
Company founder Patricia López launched the MyHixel Control app and device after seeing a gap in the market (Myhixel)
Myhixel has already sold 30,000 units and continues to increase.
The Control device works for men with primary premature ejaculation (who have always had the problem) and secondary premature ejaculation (people who develop it later in life).
“It also works for men who want to improve their technique,” Lopez said.
Lopez said: ‘At the end of the day, we are teaching men how to control the mechanisms involved in the process.
“It’s amazing how most men have no idea how it works and how they can control it.”
López said: “It is a big challenge for a brand like ours: women talk about sexual problems in a very natural way and accept them openly, while around 80% of men do not seek professional help.” They don’t talk to friends. They mainly look for solutions on the Internet.
Lopez worked with doctors and sex therapists to design an app and device that would work together to combat premature ejaculation, which affects up to a third of men at some point in their lives.
The app’s video-based cognitive therapy is progressive and works using machine learning and artificial intelligence to personalize ‘lessons’ for each user (Myhixel)
Lopez said: ‘The doctors we worked with thought, “Okay, we need to include a product that emulates the feeling of real penetration, because otherwise there is a gap between the training phase and actual penetration.” In this way we train our users in a very realistic way.”
The app uses cognitive behavioral therapy delivered via video to treat premature ejaculation; “That’s how sex therapists usually treat it,” Lopez said.
The app’s video-based cognitive therapy is progressive and works using machine learning and artificial intelligence to personalize “lessons” for each user.
Lopez said: “The program uses machine learning from the beginning of the user’s journey to adapt to their needs, and progress depends on its results.”
López said the device has gone through three clinical trials that have been published in scientific journals, including the Journal of Sexual Medicine.
Control device can help men last up to seven times longer (Myhixel)
The device is paired with a dedicated app (Myhixel)
In tests, some men managed to multiply their duration up to seven times.
López said: ‘You started with two minutes and then the program could last up to 14 minutes. The entire group is considered to no longer suffer from premature ejaculation.’
On average, across the three tests, users start with three minutes and can last 10 to 11 minutes when they finish the program.
The $300 Myhixel II device connects to the app via Bluetooth and is IPX7 waterproof rated, so it can be submerged in water to wash.
The app also offers nutrition, fitness and mindfulness plans designed by sexual health experts to improve performance.
Patricia López, who studied tourism in college, was working in marketing for a leading sex toy brand when she noticed a lack of products for men.
She said: ‘I used to attend events and trade shows in that space. It is a space where there are many more brands and products related to the female audience. Women-focused brands were the ones that typically launched new products, refreshed, and led the way.
Company founder Patricia López launched the MyHixel Control app and device after seeing a gap in the market (Myhixel)
Lopez first noticed brands moving toward a “health and wellness” approach in the women’s market in 2016, and thought the approach was smart and interesting.
“It is a way to eliminate taboos and open more sales channels,” he said. ‘To me, it was pretty clever. I thought no one was doing this for the men’s market; most products were very explicit.’
Lopez spoke with sex therapists, doctors and neurologists to understand how the products could address male sexual conditions such as premature ejaculation.
“The response I got was pretty positive,” he said.
He proposed it to the sex toy company he worked for – “They weren’t interested,” he said – and then quit and founded his own company in his native Spain.
She worked with a Sexological Institute in Spain to develop a product that included not only a physical toy but also educational content from therapists.
“We detected a lack of education among men regarding sexual health,” he said.
Lopez said, “We turned it into a gamified online program.” We provide video tutorials to educate men in terms of anatomy and then they have to overcome different challenges using the device. They learn to control their body and mind.’
In the coming months, the company will work on a new product aimed at men with erectile dysfunction.