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How to Come up with Great Video Animation Ideas

Making the perfect animation video may sound challenging whether you plan on doing it yourself or if you have access to your own little team. If you are not sure how to get this done then even the smallest and simplest video may seem stressful and unmanageable. It is important to have an action plan as this will help keep you focused on your message and the aim of the video.

Your video must have:

  1. An awesome script
  2. A Storyboard 

Come up with awesome animation ideas

1. Ensure that you have a great video script – the script is probably one of the most important aspects of the animation video. If you are deciding to use a company that offers video animation services they will help you decide what should go into your video. This may seem overwhelming at first but all it requires is for you to do your homework. Write down everything that should essentially be included in the video. This will ensure that your video has a clear purpose and is going in the right direction. Ensure that you have a video brief as well as this will determine what the purpose of your video is and who your target audience is. The script should answer these questions:

  • Who are you making the animation video for?
  • What should it achieve?
  • Who is your target audience?
  • What action should viewers take after watching your video
  • What is your message?
  • Convert your message into a story

The challenge of the video is converting your core message into an animation that successfully conveys your message across, in a way that is engaging. 

2. Ensure that your story has 3 essential elements:

  • The hook – this is important in any script and should last for 8-10 seconds for a 60-second video. This is the deciding factor whether viewers stay for the remainder of the video or not. You should offer an interesting reason to keep them watching. 
  • The patty – this is also another important facet. It is where the most important information is contained. Ensure that the video continues in the same momentum after the hook. Once you have built up the interest in your audience, you need to maintain it with the patty.
  • The CTA – This is the final part of the video and if the first two elements were good enough to keep and maintain the audience’s attention, then many of the viewers will remain for the CTA part which invites them to take some kind of action.

3. Create a storyboard – your animation needs a storyboard as this is essential to any video creation process. It gives an idea of what the video will look like even before it is created. The storyboard is much like a comic strip and helps you to create the video scene by scene. Use rectangular boxes to separate each scene. You can also use online storyboarding tools if you do not know how to sketch.

Above are just a few tips, there are so many more which you can research online to create captivating video animations

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