How To Be A Big Hit On TikTok
Becoming a big success story on social media is never easy. It takes patience, time, and a deep understanding of the platform on which you’re trying to make it big. Nowhere is this more true than on TikTok, the fastest-growing social media platform in the world right now. Keeping up with TikTok’s myriad trends and quickly-advancing culture can be difficult, and there’s no guarantee that the content you create today will be a hit tomorrow.
Of course, that doesn’t mean there aren’t ways to become a big hit on TikTok. Gaining a rank of loyal followers and natural likes on TikTok is difficult, of course, but if you apply yourself and think hard about the content you’re creating then your chances of success will exponentially increase. There are things you should be doing every day when you’re creating content if you want to make it on TikTok, so pull up a chair. Here’s how to be a big hit on TikTok.
Create great, original content
The first rule of TikTok is this: All of your content should be very high quality and it should be completely original. Now, TikTok content is slightly unique among the social media pantheon. Unlike other platforms, TikTok thrives on community-generated content; its main offerings are memes and challenges that other users are invited to expand on and join. With that in mind, you should strike a balance between originality and contribution; your content should communicate your personality and shouldn’t rip anyone else off, but it should hit trends. Speaking of trends…
Stay glued to trending topics
If you’re an absolute beginner when it comes to social media, you may be wondering what trending topics are and how you can maximise your interaction with them. On TikTok, trending topics are simply types of content that users are most commonly creating at any given time. Trending topics could be challenges, selfie videos, or particular memes depending on current events. Hitting those topics with your content – that is, creating videos with those topics as your subject matter – will help you become a big hit because it will increase the visibility of your content. Be sure to use hashtags!
Collaborate with other users
One of the most important aspects of TikTok is its thriving community. While the jury is out on whether TikTok will be as long-lived as its stablemates, right now it enjoys an astonishing number of users each month. That’s why it’s vital to reach out to other TikTok content creators and see if you can’t bridge the gap between your content. Collaborating on videos isn’t just a great way to increase your follower count; it’s also an excellent method for showing your versatility and creativity, as when you and another user spark off one another, you’ll demonstrate how unique you really are.
If you’re making TikTok content regularly and it’s just not coming out right, it might be time to upgrade your setup. Having a clear, high-resolution picture quality for your videos will set you apart from the legions of folks making videos for TikTok with mid-range or budget smartphones. You don’t need an expensive camera, but it may be a good idea to upgrade your phone to one with high-quality rear- and front-facing lenses. After all, the more people can actually see you while you’re crafting your content, the bigger a hit you will become!
Try to go viral
This ties in quite closely with the ideas of creating original content and hitting trends we discussed earlier. Going viral on social media has been a goal chased by many people for a long time. It’s extremely difficult to go viral; if people detect a whiff of intentional marketing behind your viral attempt, you’ll flounder, because the essence of viral videos is their spontaneity. Still, if a video of yours hits that sweet spot where it gets shared by millions, you’re practically guaranteed to become a big hit. Just make sure you use that newfound momentum to do something good. Nobody likes a one-hit-wonder.
Identify your niche and create content for them
It’s impossible to please everyone on social media. Every single content creator in the world has a niche, however broad or narrow that niche may be. Your niche can be defined as the people who most enjoy the type of content you’re trying to create. If, for example, you create mainly music videos or music-related content, you may pick up a niche of musicians or music theory buffs. If you’re interested in film, the music folks won’t want to view your content, but the film audience will be there for you. Try to identify who your niche is and serve them.
Don’t turn off comments
You might be tempted to switch off the comments on your TikTok profile when you see how abusive and disgusting they can sometimes be. Despite the occasional low quality of TikTok comments, this would be a mistake. More comments means more engagement on your videos; higher numbers can lead TikTok to see you as more popular and promote your video to more people. If you’re brave enough, you can even make a video mocking your negative comments or reading them out to your followers. Those videos have multiple benefits: they make you look invincible, they’re funny, and they’ll silence the haters once and for all.