How to achieve the ‘Coastal Grandma’ interior trend in your home
We’ve had ‘granny chic’, an interior trend that saw us embrace floral prints, patterned wallpaper and contrasting furniture.
Now, it seems, it’s Coastal Grandma, an elegantly understated style that’s gaining popularity among those who believe neutral tones are far from over. In fact, they are the future.
This trend, which is quickly becoming a lifestyle, is all about throws in cream, white, beige, rattan, light woods, and cashmere.
California dreamin’: Coastal Grandma’s textured, relaxed decor style
You don’t have to be a grandparent or live by the sea to embrace the aesthetic, as actress Anne Hathaway, one of Coastal Grandma’s biggest fans, has said on Instagram.
But it should be for you if you love California’s beachside settings and huge light-filled houses featured in Something’s Gotta Give, It’s Complicated, and other films by American film director Nancy Meyers.
Such properties also star in the Netflix series Grace And Frankie, starring Jane Fonda and Lily Tomlin.
The main characters in these dramas are wealthy people in old age, with messy relationships, but great taste in furniture and accessories.
Their homes feature low, comfortable sofas in ecru (light beige), log baskets, handpicked vintage and quirky contemporary pieces, ceiling fans, and coffee tables adorned with bowls of hydrangeas, the quintessential coastal grandmother’s flower.
The spacious kitchens in these homes are lined with matte white cabinets, shelves stocked with crockery, and shelves stocked with all sorts of copper pans and utensils needed for serious cooking, an essential part of the lifestyle.
Coastal Grandma’s high priestesses include American television chefs Martha Stewart and Ina Garten, author of the Barefoot Contessa books. Garten actually resides in the Hamptons, that expensive seaside enclave beloved by New Yorkers.
Oliver Bonas Seagrass Storage Basket, which comes in black and white patterns (£17.50, oliverbonas.com)
Other key influences include the videos posted on TikTok by 26-year-old California hairstylist Lex Nicoleta, who is credited by the Wall Street Journal and others with inventing the name Coastal Grandma.
Nicoleta’s videos focus on kitchens and include guides to creating a seasonal tablescape, finding matching cups and saucers, and how to make the perfect iced tea.
Andrew Dunning, of the London Contemporary interior design group, says: “This look is for those who like the colors of the sea and the beach – blue, cream, green and white – but don’t want the clichéd version of decor alongside to the sea with its miniature lighthouses, anchor motifs and starfish patterns.
Customers tell us they want to avoid all that tacky stuff.
‘Coastal Grandma is a laid-back look, but it’s definitely not the shabby chic that was all the rage back in the day. There may not be many vibrant colors. The interest lies in the textural qualities of it, with the linen and the woods.’
Natural materials like wicker and seagrass are key to the trend. Try stacking logs in the Oliver Bonas Seagrass Storage Basket, which comes in black and white patterns (£17.50).
For some of its true enthusiasts, Coastal Grandma is a way of life.
But most of those who are inspired by the association of the trend with the sea and its relaxed atmosphere will select some elements. For one thing, British summers are rarely hot enough for ceiling fans. Plus, the profusion of lighter shades means a lot of laundry.
The linen-covered Marks & Spencer Nantucket four-seater (£1,299) is the kind of sofa you kick back on after a long walk on the beach.
This sofa is named after the island off the coast of Massachusetts where the rich flock in the summer. Andrew Martin’s £495 Jed White Rocking Chair has that same East Coast vibe.
Laura Ashley’s chunky dove gray blanket (£75) is just the thing to nonchalantly drape over any kind of seat. However, Coastal Grandma purists will insist on a £595 pure cashmere blanket from Johnstons of Elgin because this trend is all about subtle luxury and things bought to last.
Barker & Stonehouse’s Maison Coffee Table (£199), with its light sage green legs and subtly distressed wood top, provides the weathered touch. A £55 tall sculptural chandelier from Made.com would be an ideal accessory.
Fresh hydrangeas are best – coastal grannies are passionate gardeners – but fake ones are acceptable. At Wayfair you can buy a three-stem seat for £47.97.
Let’s not forget the bowl of lemons that is an essential part of what Nicoleta calls Coastal Grandma’s ‘starter pack’. The Kinta teal bowl from Heals (£17) is just what you need.
Linen is the key fabric. At Dunelm, 100% linen duvet covers cost between £80 and £120. Bedding can get wrinkled and wrinkled very easily.
But for fans of Coastal Grandma, this is not a problem. Wrinkles in fabrics and face are a sign of a life well lived and the height of elegance.
Savings of the week! bistro set
The Parisian bistro is a place to enjoy a coffee or a glass of wine and watch the world go by.
The bistro, in turn, gives its name to the popular set of garden furniture: a table and two chairs. Some can be found at bargain prices.
The Norfolk Leisure Delano Black Suit at Robert Dyas is £209.99, down 25% from £279.99. It is perfect to enjoy a coffee on a balcony.
The Milano ensemble (black rattan chairs with a steel and glass top table) by TJ Hughes is down 50 per cent, from £140 to £70.
The Norfolk Lei-sure Delano Black Ensemble in Robert Dyas is £209.99, down 25 per cent from £279.99. It is perfect to enjoy a coffee on a balcony.
The £139.99 black, brown and gray set from The Range has two padded rattan armchairs plus a table. It is reduced by 7 per cent from £149.99.
You can save £50 on the elegant Frampton gray wicker set with round table and two chairs from Cotswold Company that was £695 and is now £645