Whether people shop at Forever 21 or search a street show in their cool neighborhood, there's a good chance there's a symbol on a hoodie in both places: the PlayStation logo.
Sony & # 39; s PlayStation, released in 1994 in Japan, has revolutionized gaming. But the brand also had a major impact on culture in general. The logo, designed by the Japanese graphic artist Manabu Sakamoto (who also designed the Sony VAIO logo), helped an iconic piece of signage herald that streetwear culture was incorporated into everyday fashion clothing. It is of course not the only famous gaming logo: the Xbox logo from Microsoft is easily recognizable, but it is not a jewel for sweaters and hats or is inhibited by Instagram influencers. Even the red-and-white capsule images from Nintendo, easily one of the most iconic in gaming, are not so much taken over by streetwear culture as the PlayStation logo.
So what is it about that distinctive P and S pictogram that has made it so sustainable?
The PlayStation logo has transcended gaming and is now firmly part of the hypebeast culture. Both large companies and designers of streetwear have found ways to incorporate the logo in different items of clothing. A long-sleeved shirt with the red, yellow and blue logo helps him to pop. It is a facet of design that makes sense, as Sakamoto is said to have chosen those colors because they symbolize joy, passion and excellence.
The PlayStation icon has a warmth that makes it feel more than a company logo. The standing P and floating S, combined to grow the image generations of people, is a typical character. Froyo Tam, co-founder of the Y2K Aesthetic Institute and a designer, told The edge Which nostalgia culture usually runs in cycles of 20 years. Tam, who also has a popular Twitter account dedicated to the aesthetics of the 90s and 00s, archiving and cataloging the atmosphere that defined these eras, said the PlayStation logo is a definitive part of that period.
"It will remain an iconic logo for many years to come while the PlayStation brand is still there," says Tam. "Really, even if the PlayStation brand suddenly no longer existed, people will still remember it as a cultural touchstone."
Part of that is the design. The PlayStation signage marked the first true isometric art used for a large console, says Tam. People were attracted by his silhouette. The design of the silhouette "is very striking and has helped certify the iconic impact," argues Tam. Much like a part of vapor wave a few years ago in which the PlayStation logo was integrated video & # 39; s as a method to evoke a powerful nostalgic emotion, the PlayStation icon works because it evokes a feeling in people.
"Everything about the aesthetics of PlayStation is unforgettable," says Tam. “It has this iconic start-up sound. Something very important to talk about is the original boot order for the PlayStation. They are literally just three sound effects that are all stacked on top of each other, and it has this ambience echo that also defined the 90s.
The signage of PlayStation did not just become a major component of hypebeast culture and regular fashion Last fantasy was not launched with an immediate Louis Vuitton partnership. It took more than a few years for fashion designers and artists to incorporate art into their pieces. Now it's everywhere. Instagram fashionistas and labels such as Hype collaborate with Sony for an anniversary collection, while major retailers such as Forever 21, Primark and Numskull have rolled out their own designs.
The PlayStation logo has changed over the years, but the iconic version that appeared on the original PlayStation hardware lived forever on oversized white hoodies and black long-sleeved shirts. Anecdotally, while I usually don't try to buy shirts with a recognizable logo, I have nevertheless bought a crop-top sweater that makes the PlayStation logo rock because of the overall aesthetic.
That's the difference between hypebeasts and streetwear labels with the PlayStation logo (some also with Japanese letters) and T-shirts with upright printed photos of a character from a popular franchise: one has an overall atmosphere, while the other plays fandom. Both have their place – I have way too many Avengers shirts and Star Wars shoes along my closet – but the first has its own essence of cool. Jason Soprovich, co-founder of gaming streetwear clothing brand Filthy Casual, says The edge that, just like Nike's iconic check mark or Adidas crown, the PlayStation logo stands on its own.
"All the trendy things now have a connection with the 90s," Soprovich says, adding that since the PlayStation logo has about 90% definitive energy from the 90s, it holds on to streetwear culture.
The PlayStation will be 25 this week and a lot has changed in that time. The PlayStation console is no longer gray, controllers are now connected via a USB port and several console upgrades have been introduced that have introduced 4K and VR since the original hardware was rolled out in 1994. But the only thing that remained consistent is the warmth caused by nostalgia that the original logo brings.
"The original PlayStation logo will always have that connection," says Soprovich. “It will probably go in and out in cycles, but it will keep coming back. With the PlayStation 4 logo and the PlayStation 5 logo, they never have the same impact on the fashion industry. The original PlayStation logo is unique, which is why people still wear it. "