How Robyn Glaser’s role changed after Belichick left Originally appeared in NBC Sports Boston
After parting ways with longtime head coach and general manager Bill Belichick, team owners Robert and Jonathan Kraft turned to one of their trusted executives to ease the transition.
Robyn Glaser, a senior executive at The Kraft Group since 2007, was promoted Executive vice president of football business and senior advisor to new head coach Jerod Mayo. Her previous role was senior vice president of business affairs and chief administrative and compliance officer.
While Eliot Wolf served as the Patriots’ de facto general manager, Glaser’s rise raised questions about his and the Krafts’ involvement in football operations. Patriots Live GameMMQB’s Albert Breer shed light on how Glaser’s role temporarily changed after Belichick’s departure.
“She’s certainly had more influence over the last six or seven months,” Breer said. “My understanding is that her role under Bill Belichick was always around football operations. She was always doing things that were outside of the business of scouting and developing and coaching players. She was more about budgets and contracts and those kinds of things. So she’s always been involved in that aspect since she joined the team in 2007.
“She built relationships with players who were working with their point guards. One of the players that she built a relationship with over the years was Jerod Mayo. So as Jerod was building his team as Eliot Wolf’s role was changing, she was a support to those people. She was in some of the interviews, she was more involved, I would say, in February, March, April and May than she had been in the past, but it was just a natural fit to help people who were new in charge and were learning as they got comfortable in their roles.
“I think as the summer came around, she kind of got back into the role that she’s always played on the team. And that’s why I said on the radio the other day that she’s taken a step back. That’s where that step back came in, as Eliot and Jerod got more comfortable in their roles as head coach and de facto general manager. She was able to get back to doing what she’s been doing for the last 17 years.”
The Patriots waited until mid-May, after most of free agency and the 2024 NFL Draft, to name Wolf Executive vice president of player personnel Wolf has control of “general direction of the personnel department, management of the salary cap and the 53-man roster,” according to the team.
May earned its First win as head coach in last week’s regular season opener against the Cincinnati Bengals.
Hear everything Breer had to say about Glaser’s role with the Patriots in the video player above.