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How Instagram uses AI and Tech in 2020

Instagram has immensely gained a lot of users since its inception in 2010. With over one billion active users, it is estimated that at every ticking second, thousands of photos are uploaded on the platform. In addition to photo sharing Instagram users actively participate in liking, commenting, sharing videos and using hashtags on the posts. Now a days, there are many social media marketing company and you can always opt for buying Instagram followers from a reputed vendor. You can find the best way to buy Instagram followers on the net.

All these activities result in an amazing large pool of data that can be cumbersome to analyse. However, Instagram has leveraged revolutionary technologies such as voice optimization, virtual reality and artificial intelligence to classify these data and engage its users in a special way. In this article, we will look at how Instagram uses AI technology in 2020 to bring you close to what you love most. So, how is Instagram using AI?

Instagram is using AI to customise its content for great user experience. 

Have you ever asked yourself how you get perfect recommendations when you hit you the explore tab on Instagram? With an ever-growing user-based platform Instagram is now using AI to make user manoeuvrability and engagements easier. Using an AI machine learning concept known as word embedding, Instagram is now able to display content that might be of interest you. AI filters through a number of searches related to what you are looking for and posts the top 25 options that perfectly match your interest. This way it makes exploring for content easy and improves the user’s experience. 

Instagram is using AI to contain the use of abusive and insensitive content. 

Instagram has also employed AI in detecting content that violates their terms of use. For instance, they are using AI to curb the use of abusive language on their platform. AI in this way works such that it automatically detects and warns the user regarding the comment that s/ he is about to make. It is some sort of a self-policing technology where if a user types in the word idiot for example, the system detects the word and produces a prompt requiring that the user edits his/ her comment.

It is using AI to filter spam content. 

Spamming violates Instagram user policy however; it is common in almost all social media platforms. To curb this otherwise bad behaviour, Instagram is now using AI to detect spammy content and delete it from their platform. One interesting thing about this feature is that AI is capable of detecting spammy content in more than 9 different language which makes the technology quite reliable.

Instagram is using AI for targeted marketing. 

As noted, early AI is quite important in data analysis. Instagram uses AI tech to keep track of data related to search preferences and user engagements. Based on these analytics and user trends Instagram can now sell advertising to interested businesses that want to focus on specific buyers based on particular profiles or particular geographic regions. InternetMarketingRocks also do targeted marketing and you can easily buy instgaram followers cheap from them.

Instagram is using AI to understand human behaviour and conditions. 

Through automated analysis, Instagram uses AI to understand human behaviour. It for instance, AI can used to analyse how people use language patterns, it can be used to study people’s dressing patterns and more. The use of AI and other related technologies allow for the extraction of actionable insights that can be analysed to detect particular human behaviours and conditions.

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