How Facebook tried to undermine its rivals was demonstrated by Snap's file, called Project Voldemort

Facebook's attempts to undermine Snap are described in detail in a file named & # 39; Project Voldemort & # 39 ;, which shows how influencers & # 39; were threatened with removing their blue checkmark & ​​# 39; if they promoted rival social network

  • Snap's lawyers have kept a record of Facebook's attempts to undermine its success that has been going back for years
  • It is now part of an antitrust investigation whether Facebook has too much power
  • Facebook tried to buy Snap and Zuckerberg told Evan Spiegel that he should accept the price he offered or endure years of competition.
  • Facebook then blacklisted Snap on its channels and stopped all its content from going viral
  • Instagram execs believe that Facebook also directly threatened endangered influencers with links to their Snap profiles
  • They would have threatened their coveted & # 39; verified & # 39; remove blue check mark

Facebook tried to undermine rivals, including Snap, by telling influencers not to include external links to their sites and threaten to remove their blue check marks on Instagram if they did, according to documents in a file about his dirty tactics with the Project label Voldemort.

The tactic is one of many used by Facebook to try and squash the competition, officials cited by The Wall Street Journal on Monday.

Others include Mark Zuckerberg who reportedly told Snap CEO Evan Spiegel that if he did not agree to sell him at his desired price, he would try to duplicate Zuckerberg's features for years.

It is said that he gave the same ultimatum to Dennis Crowley, co-founder of Foursquare Inc.


The tactics include those currently being investigated through government anti-trust investigations into Zuckerberg and the company.

Mark Zuckerberg tried to threaten Evan Spiegel by telling him to accept the price he offered for Snap, formerly known as Snapchat, allegedly

Evan Spiegel, CEO of Snap Inc, rejected Facebook's offer to buy it in 2013 for $ 3 billion

Evan Spiegel, CEO of Snap Inc, rejected Facebook's offer to buy it in 2013 for $ 3 billion

Mark Zuckerberg tried to threaten Evan Spiegel by telling him to accept the price he offered for Snap, formerly known as Snapchat. Evan Spiegel, CEO of Snap Inc, rejected Facebook's offer to buy it in 2013 for $ 3 billion

According to the Journal's report, insiders at Snap – formerly known as Snapchat – have long been accustomed to Facebook's attempts to trap competitors.

Snap's legal team has been keeping a file on these efforts for years.

The file was appropriately named Project Voldemort, in reference to the all-seeing villain of Harry Potter whose name is rarely spoken for fear of retribution.


Snap insiders believe that Facebook has tried to undermine its success in a number of ways, including discouraging popular account holders, imitating features such as stickers or filters and telling influencers not to promote it on Instagram – which Facebook owns.

They suspect that Facebook has taken active steps to prevent Snap content from trending on its site.

They say that despite users who have hashtags such as & # 39; Snapchat & # 39; content has never been promoted on the & # 39; Explore & # 39; function of Instagram. They also think that Instagram has blocked searches from Snap-hashtags.

Another tactic was to approach influencers and threaten to shrink their platform if they promoted Snap, it is claimed.

According to the file, Facebook has told influencers that they run the risk of being cleared of their blue check marks, which verifies them as legitimate users if they continue to promote Snap.


Facebook could learn how popular Snap became after the acquisition of Onavo, an Israeli start-up that was an analysis company.

A Snap filter and a story

A Snap filter and a story

A Facebook story

A Facebook story

Facebook soon began to mimic Snap's most popular features – the stickers and filters – after they were released. Left, an example of a Snap. Exactly, a tile from a Facebook story

It redirected internet search traffic to Facebook's servers, so Facebook could see which apps people used the most.


Although they could not see the content shared on Snap, if a user had Snap and Onavo on their phone, Facebook could see how often they had used Snap.

Onavo claimed to protect the privacy of users while searching the internet.

It was halted due to growing concerns about Facebook's privacy policy earlier this year.

In 2016, Instagram imposed a total ban on adding Snap links to Instagram bios.

Zuckerberg has been under constant scrutiny over the past two years with concerns about his technical monopoly, ranging from privacy and data to politics and censorship.


Congress is told to sell WhatsApp and Instagram to dilute its market share.

The legislators say that he cannot be trusted to manage himself, especially in view of the number of scandals it has shaken. He resists at every turn.

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