How do I create my own logo?
Your logo is the face of your business. It’s the first thing people look at when they see your product or service, and it can make or break whether they decide to buy it or not.
So it’s important to get this part right! Even if you’re a small business owner with limited funds and design experience, don’t worry — creating your own logo doesn’t have to be complicated. With this guide, we’ll walk through each step of designing an effective logo that captures what makes your brand unique.
Define your brand’s identity.
Get to know your brand, audience, goals, and budget. You’ll want to define your brand’s identity before you can select the perfect logo. To do so:
- Know who you are and what you stand for. Whether it’s a business or organization, every brand has an identity that consists of its values and mission statement. The best way to know these things is by speaking with people who work on the inside of the company—the marketing team, CEO and/or founder(s).
The more intimate knowledge you have about a company’s overall direction will give you insight into where they need help with logo creation as well as what they’re looking for in terms of style and tone.
- Know who your audience is (and how big it is). Your target market will help shape how much time and effort needs to go into creating a logo design that fits all their preferences while also staying true to yourself as an individual or entity within this group of people (otherwise known as branding).
If there aren’t many people involved with this process yet then consider asking friends/family members who represent different demographics from yours; however, if there are already several individuals working together then make sure everyone has had equal input because nothing hurts worse than working hard only receive negative feedback later down the line when it comes time for implementation!
Find inspiration for your design.
When you’re looking for inspiration for your logos in a free logo maker, it’s important to look at a range of things. Find logos that inspire you and that you don’t like. Check out the logos of companies that are similar to yours or different from yours; the more diverse your sources of inspiration, the more likely it is that some aspect will spark an idea.
You can even look at other types of designs besides logos—the title sequence from a TV show, a poster for an upcoming movie, or even just an ad campaign on Facebook (make sure they’re okay with their ads being copied!).
If a company has consistently used one typeface in their branding materials over time, this might be worth considering when designing your own logo; if there’s no consistency in how they use fonts across different mediums (for example, their website), then this would not be relevant information to consider when designing your own brand identity system.
Check out the competition.
One of the best ways to start designing your logo is to check out the competition. To do this, simply visit a relevant Google search and look at the logos of other companies in your industry. You may be surprised by how many websites you find that have similar logos to yours!
It’s important not just for inspiration, but also for learning about what works and what doesn’t in terms of design. For example, if you see lots of blue-and-white web designs but none with red and white color schemes, then you know that red is not going to work well as part of your brand identity.
Choose your design style.
Now that you’ve got a basic idea of what kind of logo you’d like to create, it’s time to narrow down your options. There are many different types of logos and each communicates something different. For this reason, it’s important to choose the right one for your brand.
When choosing a style for your logo, think about how you want people to perceive your business. Is there a particular emotion or feeling that comes up when thinking about or looking at the company? While not all colors have universal meanings (like red meaning “danger”), some colors do elicit specific responses (for example, yellow = happiness). The same goes for shapes—some convey strength while others suggest femininity or fragility.
Once again, keep in mind what will best represent your brand while also providing versatility across multiple media platforms and applications so that the design doesn’t become outdated quickly as trends change over time—you don’t want people associating your company with something irrelevant just because they saw an older version online once before!
Find the right type of logo.
Keep in mind that there are two types of logos: flat and dimensional. Flat logos are typically more accessible, meaning they can be used across a range of media with ease. However, they don’t have as much visual impact as dimensional ones do—so if you want people to remember your brand after seeing it in person or on TV, go with the latter option.
Pay attention to color theory.
We’ve all seen the power of color. A single color can evoke a feeling, convey meaning, and influence people to buy products. When you think about colors in your logo design, remember that they’re not just for aesthetics; they have real effects on people and should be used strategically to create an emotional response. Color theory is a great way to get started with your own color combinations or redesign an existing logo.
Color theory is the study of how colors interact with each other (and with shapes) when we see them in combination with one another. By understanding this concept, we can create brand identities that are visually appealing as well as effective at communicating our message.
Pick the right typography.
Your logo is the core visual representation of your brand, so it’s important to choose a font that complements your company name and image.
When choosing a font for your logo, you need to consider how easy it is to read in both small and large sizes. This is especially important if you plan on using print media such as posters or fliers as part of your marketing materials.
Also, take into consideration how readable the font will be when printed on different surfaces like paper or wood. For example, some fonts work better when printed on light-colored backgrounds than dark ones because they’re easier to read from far away.
Use negative space in your design.
As you begin to draw your logo, think about the shape of your design. Are there any elements that should be made larger or smaller? Where will these elements be placed on the page? How much negative space do you want between them?
Negative space is what happens when you remove an element from a design. It’s important to note that negative space does not mean an empty space; it refers to any area where no elements are present. Negative space can be used as an artistic tool in order to create balance and harmony in your design, draw attention to other features of your logo, create a focal point for viewers’ eyes and make things look “fuller.” Learn more about how negative spaces work here!
Consider hidden imagery.
Another great way to get the most out of your logo is to incorporate hidden imagery. Hidden imagery can be a metaphor, a story, or even a representation of your brand. Here are some examples:
- The Nike swoosh represents the wing of an arrow.
- The Starbucks logo has images of coffee beans in it.
- The Apple logo has Isaac Newton sitting under an apple tree with an apple falling on his head.
Keep your design simple.
It’s important to keep your design simple. The simpler, the better. When people think of logos, they usually consider them to be complicated and hard to understand. However, if you can create a logo that is easily recognizable by its shape and color alone, then you have created something truly remarkable.
The best way to achieve this is by using only one or two colors in the design process (although I would recommend not adding any more than three), as well as keeping shapes simple enough that they don’t take away from what else is going on around them. If too many details are added to your logo design then it will become distracting for your audience when trying to figure out what exactly represents your business!
Test your logo with mock-ups.
In order to see how your logo will look in real life, it’s important to not only test it in the different sizes you’ve chosen but also with different colors, fonts and styles. This way you can see how versatile your logo will be and get a good idea of what works best for everyone involved.
For example, maybe you have a black-and-white version of your logo that looks great on business cards but is less than ideal when used on the website background or printed on posters. Or perhaps there are some colors that clash with other elements in the company’s branding scheme (for example: a navy blue shirt against yellow lettering). Don’t hesitate to try out several combinations before settling on any one design!
Another thing worth considering is that even if the basic concept stays intact throughout all mediums, there may be certain aspects that need tweaking depending upon where they’re being used. For instance: if we are creating an ad for television then maybe having one word instead of two words makes more sense; however, if we are designing something small like packaging then maybe having both words makes sense because it gives us more space without making it look crowded or cramped up too much.”
Put it everywhere.
After you’ve designed your logo, it’s time to start using it in all of your marketing materials. Some ideas for how to do this include:
- Put the logo on your website.
- Use the logo on social media accounts.
- Use the logo on business cards and other stationery.
- Include a version of the logo in email signatures, including those that are sent automatically after writing an email with Gmail or yahoo mail (or similar).
We hope you enjoyed our tips for creating your own logo. Remember that the best way to create a successful logo is to be patient with yourself and your design process.
Don’t be afraid of trial and error—even the most well-known brands have made some pretty bad mistakes along their way! Once you have something worth showing off, take advantage of all the free tools available online today so that anyone can help refine it into something even better: from custom logo design online like Designhill.