How Covid has killed superficial social media influencers – and why people aren’t flocking to more ‘relatable’ content creators
One of Australia’s biggest influencer watchdogs has shared a theory as to why they believe the Covid pandemic has killed influencers.
Instagram’s popular Aussie Influencer Opinions account, with more than 40,000 followers, believes influencers’ popularity has declined since the start of the pandemic.
“With everything that’s happened over the past 18 months, I think people have really tuned in to what’s really important to them and focused on the simple, important things in life,” they wrote.
Across? Aussie Influencer Opinions, which has more than 40,000 followers, believes influencers’ popularity has declined since the start of the pandemic as people want more “relatable” content. (Pictured: Tammy Hembrow)
They then said that they unfollowed most influencers from their personal accounts because they were tired of seeing perfect models advertising “product after product”.
“Especially when I was home during lockdowns and felt a blow from financial loss,” she added.
“I just want to use my social media to connect with friends and family, and I assume a lot of people feel the same way,” she added.
“With everything that’s happened over the past 18 months, I think people have really tuned in to what’s really important to them and focused on the simple, important things in life,” they wrote in a lengthy Instagram post.
The account assumed that people now want to follow influencers who have a wider range of content that is more recognizable, rather than the typical models who only want to sell products.
The popularity of influencers seems to be declining across the board, with many Instagram stars losing followers because of hesitation about vaccines.
On the other hand, reality star Abbie Chatfield has seen her rise after posting daily pro-vax rants and slamming anti-lockdown protesters.
Bye! They then said they stopped following most influencers because they were tired of seeing perfect models advertising ‘product after product’
Reality TV also doesn’t seem to be gaining a big following for wannabe influencers, as the most recent season of The Bachelor didn’t launch any social media stars.
A source recently told Daily Mail Australia that Jimmy Nicholson’s contestants are “desperately concerned” about their career prospects as influencers.
Many of the women only signed up for the show to become influencers or start podcasts, and now they’re freaking out because no one is watching.
Against the trend! Reality star Abbie Chatfield has seen her soar like a rocket after posting daily pro-vax rants and slamming anti-lockdown protesters
“Since they made their social media accounts public, some girls have less than 100 new followers,” a source told the Daily Mail Australia on Friday.
“The girls are panicking that they won’t get many followers or even their blue tick,” the insider added, referring to Instagram’s verification badge for “public figures.”
According to another source, Jimmy’s girls are especially concerned because only five contestants from last year’s season — which received much better ratings than Jimmy’s season so far — received a blue check.
Popular: Elle Darby has over 760,000 followers who tune in to see maternity and fashion photos