Beauty fans have shared striking before-and-after photos showing how they’ve sharpened their jawlines and reduced puffiness without the use of surgery or fillers.
The secret to their sculpted appearance is kneaded, pricked and prodded by skincare professionals at FaceGym, a ‘gym studio for the face’ with locations in the US and UK.
The treatments focus on stimulating the 40 muscles that make up the ‘scaffold’ of the face, using techniques such as manipulating the inside of the cheek, massaging the jaw with a closed fist and wearing a mask that is charged with an electric current.
The company was founded by businesswoman Inge Theron after she discovered the power of facial massage while detoxing from the injectibles and other invasive treatments she had become addicted to during her years as a Financial Times beauty writer.
Beauty fans have shared striking before-and-after photos showing how they’ve sharpened their jawlines and reduced puffiness without the use of surgery or fillers. In the photo, sports and fitness instructor Marino Isolani shared his results after a 35-minute treatment at FaceGym
“The practice of facial exercises has a long history, but it is often news to people that more than 40 muscles make up the scaffolding of the face,” she explained to FEMAIL.
“Just like the muscles in the body, the more you move them, the more they lift, tighten and tighten.
‘Facial Muscle Stimulation helps keep muscles firm and skin taut, but also stimulates the key protein to keep the face looking young, collagen. It has also been proven to aid in skin cell renewal, detox and the reduction of fine lines.’
UK-based influencer and jewelry maker Sarah Elizabeth shared photos of her face looking noticeably toned and defined after her 50-minute Cryo Medi Lift Workout.
The treatment consists of massage, use of a mask that uses an electrical current to stimulate the muscles and a shot of Cryo Oxygen.
She wrote on Instagram after one treatment that it helped reduce water retention around her face and neck, which she mistakenly believed was thick.
“Facial massage is incredible and after @sophieanneperry_ worked her magic a few weeks ago, I feel so much better,” she wrote. “I now do the exercises every day without fail and the water retention has not come back. I just want to announce this to the universe.”
Meanwhile, sports and fitness instructor Marino Isolani, who visited one of the company’s New York studios, looked more chiseled after the 35-minute Signature Sculpt.
UK-based influencer and jewelry maker Sarah Elizabeth shared photos of her face looking noticeably toned and defined after her 50-minute Cryo Medi Lift Workout
Fans were quick to share their praise for the transformation, writing, “Wow, looks like it’s gotten a facelift, amazing.”
Another posted: ‘Jesus, you just gave this man a jawline and cheekbones holy f**k.’
Inge explained that many customers are amazed at the significant difference facial massage can make to their skin.
She said: “People mistakenly think that a good skin routine is all about the skincare product, but what we teach our community is that this is only half of it.
“Your application method is crucial for toning, lifting and toning and we’ve created the simplest, most affective routine that you can easily incorporate into your morning and evening regimen.”
Inge founded FaceGym in 2016 when the company opened its first branch in Selfridges.
This client saw results after 10 minutes with a mask that uses electrical current to stimulate the facial muscles. Inge explained that muscles can be ‘trained’ to respond to massage
The former PR executive has always loved spas and used them as her escape route while running her own business in her twenties.
In 2008, she dropped out to launch her own board game, but got so burned out that she was ill for a year.
Realizing that business was not for her, Inge sold it and traveled to India. She was later offered a column in the Financial Times, Chronicles Of A Spa Junkie.
Over the next three years, she tried treatments around the world, but found herself becoming addicted to injectibles.
In 2019 she wrote in the Daily Mail how her face ‘collapsed’ at the age of 37.
“The turning point was when I had a thread lift — the threads were inserted too superficially and I remained puckered and swollen,” she wrote.
“I will never forget waking up and feeling like Frankenstein. The worst part was that I had done it to myself. I had no idea if I would ever be “normal” again.
“I spent three months recovering in an ashram in Mexico, where the injectables were massaged out of my face for an hour twice a day using ancient Inca techniques.
“I’ve learned that you can tone and shape the muscles in your face just as much as you can in the rest of your body. And I realized I’ve never looked so good – younger than I had in years, and all natural.’
FaceGym was born in 2016 and now operates studios in the UK and US.
The facial massage moves YOU can try at home – from ‘The Thinker’ to ‘Cheek Burpees’ and ‘Hey Smiley’
FaceGym experts reveal the step-by-step guide to trying facial massage at home…
1. The Thinker
Make a fist and rest your chin on it, as if you were feeling the weight of the day. While maintaining the upward pressure of your fist, open your mouth against that pressure and close again. Keep opening and closing while maintaining the pressure of your fist. Do this ten times. This exercise will burn, but it’s so worth it!
2. Platysma rack
Push your lower jaw forward by bringing your lower teeth in front of your upper teeth, now slowly lift your chin towards the ceiling in 5 counts. Hold here for another five minutes and bring your face back down. Keep holding the tension in your jaw and, let’s go again – up in five seconds. Then hold for another five counts and go back down again.
3. Wang Burpees
Place your right hand on the right side of your face. Use your hand lightly to pull back the skin from the cheek. Now exhale forcefully to the left for ten reps. Try as hard as you can to work against the stretch you created with your hand! Now bring your left hand to your left cheek and repeat the same exercise for ten reps. Remember that one side of your face may be weaker than the other, so don’t worry about slowing down on some reps!
4. Eye squint
Focus on a point in the distance and squint as if you can’t see it. Hold for three seconds, then open your eyes wide in total surprise! Squeeze again, holding as much as you can, and finally open them as wide as you can. Again, cross-eyed, tight and wide open, as wide as you can!
5. Hey smiley
Smile by pulling the corners of your mouth out, don’t grimace and don’t wrinkle your eyes. Imagine you are saying the letter “E”. The rest of your face should be completely still. Continue to hold this position. It may seem like you’re doing very little, but you’re actually targeting those tiny muscles around your mouth and working to prevent sagging in the corners. Release for a few seconds and smile again. Stretch the mouth out to the sides as if two hooks are pulling them out. Hold for at least ten seconds and then release.
6. Corrugator Elevator
Take your index finger and place it on your Corrugator muscle, right between your eyebrows. Then pull your eyebrows up and down ten times. Lift those eyebrows as far as you can to deepen the workout and stretch. This exercise is so great for building forehead strength and brightening up your eyes! Keep that index finger firmly on the corrugated cardboard.
7. Finish and hydrate with FaceGym Hydro-Bound Serum
Now that your muscles are tight and toned, apply the Hydro-Bound Serum to hydrate the skin all day long. This is packed with polyglutamic acid and multimolecular HA4, making the skin feel resilient and firm. Use epilation, nasal labial movements and frontalis slides and semicircles to increase product absorption – scan the QR code on the packaging to see how a FaceGym Master Trainer guides you through these movements.