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HomeKit may fade, but Apple is not giving up yet

Apple is focusing on its HomeKit initiative with a number of new employees, despite the fact that it lags behind Amazon and Google in the smart home space. Bloomberg reports that the company has posted 15 vacancies for engineers to work on HomeKit since last month, and it has also started looking privately for potential new employees in the internet-connected devices industry. The publicly available overviews state that potential employees must have expertise in the supply chain and experience in building wireless battery-powered devices that contain camera modules.

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The recruitment efforts are coming as Apple is struggling to compete with both Amazon and Google in the smart home market. Part of the problem is that Apple currently has a much smaller ecosystem of compatible third-party smart home products. Google says that more than 10,000 devices are compatible with its platform, while Amazon claims to have 85,000. In contrast to, Bloomberg notes that Apple lists only 450 HomeKit-compatible devices on its website, despite easing the requirements for creating HomeKit devices two years ago.

According to Apple, Apple is also producing more first-party home devices Bloomberg, although it is not clear whether these are also smart speakers that are similar to the HomePod or not. There have been persistent rumors that the company is working on a cheaper HomePod smart speaker, but so far we have not seen anything confirmed by Apple. The company currently makes only three smart home devices – the HomePod, Apple TV 4K and regular Apple TV – while Amazon and Google produce numerous smart speakers and displays in a wide range of price ranges.